---
title: "Rodeo Dog Treats — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/rodeo-dog-treats"
last_updated: "2026-07-31T10:38:32.861Z"
locale: en
meta:
description: "Niche score 33/100 · £54K/yr market · 44K searches/yr · £7.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £54K/yr market · 44K searches/yr · £7.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rodeo Dog Treats — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **rodeo dog treats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 17Conversion 97Competition 17Returns 100Price range 28Avg price 22Brand share 0Review moat 28Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,661.1**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.48–£20.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£54K**
£54K/yr · 44K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rodeo dog treats is a £54K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rodeo dog treats market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£47K–£62K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#610**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**94**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Pedigree80% - Mars20% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -15.6% search growth over the last 90 days.
1K750Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/rodeo-dog-treats/trend)
## **Top rodeo dog treats search terms**
- **rodeo dog treats**24K/yr-21.4%18.9% conv. - **rodeo**14K/yr-5.0%8.7% conv. - **pedigree rodeo dog treats**5K/yr-13.5%16.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/rodeo-dog-treats/search-terms)
## **Top rodeo dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)**Pedigree**£9.20**4.9★778 rev](https://www.amazon.co.uk/dp/B082VM2JT2) [2**Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)**Mars**£11.66**4.8★1,800 rev](https://www.amazon.co.uk/dp/B082VLVSTP) [3**Pedigree Rodeo Duos - Dog Treats - with Beef and Cheese - 123 g (Pack of 10)**Pedigree**£9.70**4.7★495 rev](https://www.amazon.co.uk/dp/B082VMF16Z) [4**Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)**Pedigree**£5.71**4.7★8,875 rev](https://www.amazon.co.uk/dp/B082VM4MBC) [5**Pedigree Rodeo Dog Treats With Chicken 7 Sticks 123g**Pedigree**£1.52**4.7★1,166 rev](https://www.amazon.co.uk/dp/B084MYXSQH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pedigree Rodeo Dog Treats with Beef 123 g (Pack of 1)**Pedigree**£1.48**119 rev5y ago](https://www.amazon.co.uk/dp/B098V5KZRR) [**Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)**Mars**£11.66**1,800 rev5y ago](https://www.amazon.co.uk/dp/B082VLVSTP) [**Pedigree Dog Treats Rodeo Duos with Chicken & Bacon 7 Chews**Pedigree**£1.48**521 rev6y ago](https://www.amazon.co.uk/dp/B0868JRQLY) [**Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)**Pedigree**£9.20**778 rev6y ago](https://www.amazon.co.uk/dp/B082VM2JT2) [**Pedigree Rodeo Duos - Dog Treats - with Beef and Cheese - 123 g (Pack of 10)**Pedigree**£9.70**495 rev6y ago](https://www.amazon.co.uk/dp/B082VMF16Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PEDIGREE RODEO Adult Dog Treats Beef 84 Sticks 12 x 123g**Pedigree**£12.10**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B082VM4MB5) [**Pedigree Rodeo Dog Treats With Chicken 7 Sticks 123g**Pedigree**£1.52**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B084MYXSQH) [**Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)**Pedigree**£5.71**4.7★**▲ 27%**](https://www.amazon.co.uk/dp/B082VM4MBC) [**Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)**Mars**£11.66**4.8★**— 2%**](https://www.amazon.co.uk/dp/B082VLVSTP) [**Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)**Pedigree**£9.20**4.9★**— 4%**](https://www.amazon.co.uk/dp/B082VM2JT2)
**~~View all trending →~~**
## **What buyers say about rodeo dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**37%
*“Excellent product my dog loves these”*
**Value For Money**24%
*“Good price”*
**Quality-Overall**13%
*“Good quality dog treats”*
**Taste-Overall**6%
*“Good quality dog treats”*
**Size-Overall**4%
*“They are a convenient size”*
**Ease Of Use**3%
*“Handy”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Chewing/Swallowing**2%
*“soft to munch on”*
**Flavor**1%
*“comes with different flavour snacks for your dog”*
**Fun/Entertainment Experience**1%
*“Great offer dogs enjoyed them x”*
### **What buyers complain about **
**Value For Money**19%
*“are still cheaper in B&M and Lidl”*
**Advertised Vs Actual Product**14%
*“110 is not 112. Says 112 on box and my maths is that 5 x22 = 110”*
**Allergies**7%
*“My dog has an allergic reaction to these”*
**Durability**7%
*“Can be easily broken up”*
**Taste-Overall**7%
*“not to my taste”*
**Hard Feel**7%
*“A little hard for small dogs some of them”*
## **Common questions**
- **Is rodeo dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 10 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the rodeo dog treats niche?**
- 2 brands and 94 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rodeo dog treats?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Allergies. The return rate is 0.0%.
- **When does demand for rodeo dog treats peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the rodeo dog treats niche?**
- Listings span £1.48–£20.29; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 3,661 reviews — the moat a new listing must climb.
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