---
title: "Trend — renal cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/renal-cat-food/trend"
last_updated: "2026-07-31T07:23:38.661Z"
locale: en
meta:
  description: "Niche score 62/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — renal cat food - Flapen"
---

# **renal cat food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 20Conversion 91Competition 81Returns 100Price range 69Avg price 85Brand share 14Review moat 54Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£19.14**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.2M**

£1.2M/yr · 572K searches

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****£1.32–£46.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,346.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand