---
title: "Trend — recordable button - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/recordable-button/trend"
last_updated: "2026-07-31T11:09:17.450Z"
locale: en
meta:
  description: "Niche score 51/100 · £44K/yr market · 46K searches/yr · £20.92 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £44K/yr market · 46K searches/yr · £20.92 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — recordable button - Flapen"
---

# **recordable button**

**Worth a look**

Shows low returns (1.1%), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 20Conversion 55Competition 65Returns 94Price range 87Avg price 90Brand share 24Review moat 58Quality gap 70

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.40–£82.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,190.28**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£44K**

£44K/yr · 46K searches