---
title: "Search terms — rat hammocks - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/rat-hammocks/search-terms"
last_updated: "2026-07-31T11:23:18.239Z"
locale: en
meta:
  description: "Niche score 61/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rat hammocks - Flapen"
---

# **rat hammocks**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 24Conversion 60Competition 92Returns 97Price range 39Avg price 28Brand share 95Review moat 90Quality gap 76

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****204.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£3.35–£22.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.31**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£74K**

£74K/yr · 152K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")