---
title: "Rat Food — £89K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/rat-food"
last_updated: "2026-07-31T10:27:23.640Z"
locale: en
meta:
description: "Niche score 47/100 · £89K/yr market · 78K searches/yr · £6.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £89K/yr market · 78K searches/yr · £6.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rat Food — £89K/yr Amazon UK Niche (2026) - Flapen"
---
# **rat food**
**Skip it**
Prices mostly outside the sweet spot ($2.01–$11.35) — this niche doesn't clear our bar today.
Market size 22Growth 27Conversion 99Competition 40Returns 100Price range 0Avg price 17Brand share 26Review moat 77Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****457.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£89K**
£89K/yr · 78K searches
**Avg price**
**Bad****£6.29**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.01–£11.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rat food is a £89K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rat food market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£94K–£126K**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**76**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**7%**
- Supreme Petfoods46% - Seedzbox13% - MALTBYS' STORES 1904 LTD13% - Extra Select12% - Hungry Pets6% - Marriage's4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +1.4% search growth over the last 90 days.
2K1KSpike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.1×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/rat-food/trend)
## **Top rat food search terms**
- **rat food**62K/yr+1.7%18.1% conv. - **mouse food**9K/yr+8.6%10.6% conv. - **rat food mix**6K/yr-12.8%14.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/rat-food/search-terms)
## **Top rat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supreme Science Selective Rat and Mouse 1.5kg**Supreme Petfoods**£5.66**4.7★2,152 rev](https://www.amazon.co.uk/dp/B007ZYR9S0) [2**Extra Select Rat & Mouse Food Bucket 5ltr**Extra Select**£6.49**4.3★495 rev](https://www.amazon.co.uk/dp/B07Z2LSKN4) [3**Supreme Tiny Friends Farm Reggie Rat 850g**Supreme Petfoods**£3.02**4.6★1,079 rev](https://www.amazon.co.uk/dp/B003A8J0U0) [4**3 Litre Refill Bag Mixed Rat and Mouse Food Premium Quality Food 3l (approx weight 1.5kg) 3LW**MALTBYS' STORES 1904 LTD**£6.91**4.6★42 rev](https://www.amazon.co.uk/dp/B0DV6WFFSJ) [5**Supreme Petfoods Tiny Friends Farm Reggie Rat and Mimi Mouse Tasty Mix 2.5kg**Supreme Petfoods**£7.79**4.6★1,098 rev](https://www.amazon.co.uk/dp/B00355Q60U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deluxe Rat Treat Snack Food 200g Natural Rat Treat & Forage Mix with Dried Carrot Banana & Apple Monkey Nuts & Calcium Soldier Worms - Seedzbox**Seedzbox**£6.03**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GNJTLD3Z) [**Marriages - Rat Food and Mouse Food for a Healthy Weight and Immune System Rat and Mouse Pellets with Fish 100% Nutri Pressed Suitable for All Ages (2kg)**Marriage's**£5.41**24 rev1y ago](https://www.amazon.co.uk/dp/B0DKFBGL7R) [**Deluxe Rat & Mouse Food 1kg Fruity Seed Nut Muesli Feed Including Banana Apple Sunflower Seeds Peanuts Barley & Vitamin C Fancy Dumbo Rex Hairless Hooded Manx Satin Rats - Seedzbox**Seedzbox**£8.31**104 rev1y ago](https://www.amazon.co.uk/dp/B0DJGN6FKH) [**Mixed Rat and Mouse Food 750g Premium Quality Food MDW**MALTBYS' STORES 1904 LTD**£5.15**15 rev2y ago](https://www.amazon.co.uk/dp/B0D9QKVYKG) [**Premium Rat Food Mix 2.5L**Hungry Pets**£8.32**77 rev2y ago](https://www.amazon.co.uk/dp/B0CTTRJL64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Deluxe Rat Treat Snack Food 200g Natural Rat Treat & Forage Mix with Dried Carrot Banana & Apple Monkey Nuts & Calcium Soldier Worms - Seedzbox**Seedzbox**£6.03**4.0★**▲ 249%**](https://www.amazon.co.uk/dp/B0GNJTLD3Z) [**Mixed Rat Gerbil Hamster and Mouse Food 200g Premium Quality Food SLW**MALTBYS' STORES 1904 LTD**£3.66**3.9★**▲ 80%**](https://www.amazon.co.uk/dp/B0DD7ZF7RL) [**Hungry PetsPremium Rat Food Mix 500g**Hungry Pets**£4.17**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B0BYK6R99X) [**Deluxe Rat & Mouse Food 1kg Fruity Seed Nut Muesli Feed Including Banana Apple Sunflower Seeds Peanuts Barley & Vitamin C Fancy Dumbo Rex Hairless Hooded Manx Satin Rats - Seedzbox**Seedzbox**£8.31**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0DJGN6FKH) [**Little One Feed for rats 900 g**Little One**£6.27**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B07T6YT8PC)
**~~View all trending →~~**
## **What buyers say about rat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Great value”*
**Pet Friendly**25%
*“My rats love this”*
**Quality-Overall**8%
*“Overall, a fantastic product that our little pets clearly enjoy”*
**Ingredients-Overall**6%
*“it looks like a good balance of ingredients”*
**Size-Overall**4%
*“Nice to have a GOOD size of this”*
**Taste-Overall**4%
*“seemed to enjoy the taste”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Moist/Dry**2%
*“they especially love the dried banana slices”*
**Flavor**2%
*“Hamsters love this and the extra fruit and nuts”*
**Fun/Entertainment Experience**2%
*“entertained for a while”*
### **What buyers complain about **
**Value For Money**19%
*“Not a lot for the money”*
**Size-Overall**17%
*“Some are quite large pieces”*
**Smell**12%
*“The product delivered was so old that it smelled”*
**Quality-Overall**8%
*“I do apologise to anyone who finds my review harsh or unfair”*
**Ingredients-Overall**8%
*“it contained nuts, peanuts, in particular which are poisonous to rats”*
**Allergies**4%
*“may irritate respiratory sensitive rats”*
**Moist/Dry**4%
*“it is not re-sealable”*
## **Common questions**
- **Is rat food profitable to sell on Amazon United Kingdom?**
- The niche generates £89K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the rat food niche?**
- 10 brands and 76 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in rat food?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- **When does demand for rat food peak?**
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- **What does it cost to enter the rat food niche?**
- Listings span £2.01–£11.35; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.
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