---
title: "Search terms — rat cage - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/rat-cage/search-terms"
last_updated: "2026-07-31T13:25:33.709Z"
locale: en
meta:
  description: "Niche score 50/100 · £204K/yr market · 381K searches/yr · £83.37 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £204K/yr market · 381K searches/yr · £83.37 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rat cage - Flapen"
---

# **rat cage**

**Worth a look**

Shows low returns (1.0%), but weak search conversion (0.6%) keeps it on the watch list.

Market size 40Growth 24Conversion 8Competition 72Returns 94Price range 47Avg price 81Brand share 14Review moat 50Quality gap 90

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£83.37**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,485.84**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£23.06–£185.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£204K**

£204K/yr · 381K searches

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")