---
title: "Rabbit Food — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/rabbit-food"
last_updated: "2026-07-31T08:05:14.808Z"
locale: en
meta:
description: "Niche score 56/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rabbit Food — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **rabbit food**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 22Conversion 99Competition 64Returns 100Price range 43Avg price 33Brand share 17Review moat 63Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 579K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****978.78**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.14–£23.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rabbit food is a £1.1M/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rabbit food market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£991K–£1.2M**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **37%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**91**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**4%**
- Supreme Petfoods51% - Excel24% - Extra Select10% - Wagg5% - Marriage's3% - Seedzbox3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
13K8KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/rabbit-food/trend)
## **Top rabbit food search terms**
- **rabbit food**374K/yr-4.1%16.0% conv. - **burgess excel rabbit food**41K/yr-10.8%14.3% conv. - **rabbit pellets**25K/yr-6.1%16.0% conv. - **science selective rabbit food**24K/yr-1.1%14.6% conv. - **rabbit nuggets**21K/yr-16.7%17.3% conv. - **excel rabbit food**15K/yr-16.1%12.7% conv. - **selective rabbit food**11K/yr-18.0%15.6% conv. - **bunny food**8K/yr-2.9%9.7% conv. - **rabbit food 20kg**9K/yr-10.6%6.3% conv. - **junior rabbit food**6K/yr+23.9%5.6% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/rabbit-food/search-terms)
## **Top rabbit food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£54K10%£109K15%£163K20%£218K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supreme Petfoods Science Selective Adult Rabbit 1.5kg**Supreme Petfoods**£4.22**4.7★3,484 rev](https://www.amazon.co.uk/dp/B003A8OIWK) [2**Supreme Science Selective Adult Rabbit 3kg**Supreme Petfoods**£7.17**4.7★3,484 rev](https://www.amazon.co.uk/dp/B003672RAK) [3**Supreme Tiny Friends Farm Russel Rabbit Tasty Mix 5kg**Supreme Petfoods**£8.86**4.7★523 rev](https://www.amazon.co.uk/dp/B003ZGG3RK) [4**Burgess Excel Nuggets with Mint Adult Rabbit Food 3 kg**Excel**£7.58**4.7★1,104 rev](https://www.amazon.co.uk/dp/B0B7MZK919) [5**Tiny Friends Farm Russel Rabbit Tasty Nuggets**Supreme Petfoods**£4.14**4.7★311 rev](https://www.amazon.co.uk/dp/B0BQWXBSYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burgess Excel Adult Rabbit Food with Mint 6kg Rabbit Nuggets for Adult Rabbits High Fibre Mint Pellets (Pack of 2)**Excel**£15.13**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GTRHJYDM) [**Marriages - Adult Rabbit Pellets Nutritious Rabbit Nuggets (2kg)**Marriage's**£4.17**176 rev1y ago](https://www.amazon.co.uk/dp/B0DKF9YFJK) [**Marriages - Indoor Rabbit Food Rabbit Pellets with Targeted Protein (2kg)**Marriage's**£4.57**176 rev1y ago](https://www.amazon.co.uk/dp/B0DKFBHYBL) [**Burgess Excel Rabbit Food with Mint 1.8kg Adult Rabbit Nuggets High Fibre Mint Pellets**Excel**£5.89**274 rev1y ago](https://www.amazon.co.uk/dp/B0DJFHV93V) [**Tiny Friends Farm Russel Rabbit Tasty Nuggets**Supreme Petfoods**£4.14**311 rev3y ago](https://www.amazon.co.uk/dp/B0BQWXBSYR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burgess Excel Adult Rabbit Food with Mint 6kg Rabbit Nuggets for Adult Rabbits High Fibre Mint Pellets (Pack of 2)**Excel**£15.13**5.0★**▲ 211%**](https://www.amazon.co.uk/dp/B0GTRHJYDM) [**Extra Select Premium Rabbit Mix Bucket 5L - Balanced Complementary Feed with Pellets Forage Vitamins & Minerals (Packaging may vary)**Extra Select**£7.56**4.5★**▲ 125%**](https://www.amazon.co.uk/dp/B07DLSHF4Z) [**Rabbit Food For Indoor & Outdoor Rabbits 1.8kg - Crunchy Grain and Vegetable Mix - SeedzBox Rabbit Food - Natural Feed For Bunnies - Dried Grass Oats and Carrots - High in Fibre and Healthy Fats**Seedzbox**£10.81**4.3★**▲ 89%**](https://www.amazon.co.uk/dp/B083M223MJ) [**Supreme Tiny Friends Farm Russel Rabbit Tasty Mix 5kg**Supreme Petfoods**£8.86**4.7★**▲ 50%**](https://www.amazon.co.uk/dp/B003ZGG3RK) [**Tiny Friends Farm Russel Rabbit Tasty Nuggets**Supreme Petfoods**£4.14**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B0BQWXBSYR)
**~~View all trending →~~**
## **What buyers say about rabbit food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good value for money”*
**Pet Friendly**25%
*“Rabbit loves it”*
**Quality-Overall**23%
*“Good quality feed”*
**Taste-Overall**10%
*“Plenty of variety”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Fun/Entertainment Experience**2%
*“Rabbits are enjoying it”*
**Size-Overall**2%
*“the price for the size you get is great”*
**Adhesion/Stickiness**1%
*“Good product always stick with this”*
**Texture/Consistency-Overall**1%
*“the texture seems to be satisfying on their teeth too as these are larger pellets”*
**Ease Of Chewing/Swallowing**1%
*“Soft and easy for them to eat”*
### **What buyers complain about **
**Size-Overall**17%
*“Pellets are very small”*
**Taste-Overall**13%
*“obviously cheap tasting for him :”*
**Contamination**13%
*“Infested”*
**Value For Money**13%
*“Overpriced”*
**Advertised Vs Actual Product**13%
*“No product and the picture was not of our front door”*
**Ingredients-Overall**13%
*“Its main ingredient is alfalfa which causes digestive problems in a lot of adult rabbits including my own currently”*
**Indigestion**13%
*“My x4 rabbits died after giving the”*
**Ease Of Use**4%
*“These are also harder to retrieve”*
### **Top return reasons **
**Quality-Overall**100%
## **Common questions**
- **Is rabbit food profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the rabbit food niche?**
- 9 brands and 91 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in rabbit food?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Contamination. The return rate is 0.0%.
- **When does demand for rabbit food peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the rabbit food niche?**
- Listings span £4.14–£23.20; the average listing price is £9.91 (sweet spot $15–$100). The average incumbent carries 979 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)