---
title: "Rabbit Ears with Fur for Dogs — £565K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/rabbit-ears-with-fur-for-dogs"
last_updated: "2026-07-31T06:34:23.341Z"
locale: en
meta:
description: "Niche score 58/100 · £565K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £565K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rabbit Ears with Fur for Dogs — £565K/yr Amazon UK Niche (2026) - Flapen"
---
# **rabbit ears with fur for dogs**
**Worth a look**
Shows searches that convert (19.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 14Conversion 100Competition 59Returns 100Price range 56Avg price 54Brand share 63Review moat 82Quality gap 19
**Conversion**
**Incredible****19.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****355.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£565K**
£565K/yr · 232K searches
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.69–£28.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, rabbit ears with fur for dogs is a £565K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rabbit ears with fur for dogs market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£499K–£624K**
- units × avg price
- **Conversion rate**
- **19.5%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**27%**
- SUPA PAWS21% - PAWLICIOUS20% - Riverside12% - Hungry Horace8% - Koala Pets6% - Trusty Pet Supplies5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -22.5% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/rabbit-ears-with-fur-for-dogs/trend)
## **Top rabbit ears with fur for dogs search terms**
- **rabbit ears with fur for dogs**102K/yr-15.8%19.4% conv. - **rabbit ears**59K/yr-36.1%13.4% conv. - **rabbit ears for dogs**24K/yr-15.3%11.9% conv. - **rabbits ears with fur for dogs**18K/yr-11.7%20.3% conv. - **rabbits ears**8K/yr-11.6%16.3% conv. - **rabbits ears for dogs**7K/yr-37.5%16.7% conv. - **rabbit ears with fur for dogs 1kg**5K/yr-28.5%12.4% conv. - **hairy rabbit ears for dogs**4K/yr-35.1%16.7% conv. - **dog rabbit ears**3K/yr-11.2%20.9% conv. - **furry rabbit ears for dogs**3K/yr-24.8%18.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/rabbit-ears-with-fur-for-dogs/search-terms)
## **Top rabbit ears with fur for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£23K8%£45K12%£68K16%£90K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supa Paws 1Kg Rabbit Ears with Fur for Dogs (70-85 Hairy Ears) 100% Natural Raw Dog Treat Hypoallergenic Pet Treats for Puppy Senior Chews for Dogs Healthy Digestive Grain Gluten Free Dog Snacks Food**SUPA PAWS**£17.65**4.7★159 rev](https://www.amazon.co.uk/dp/B0G3HQRLS9) [2**PAWLICIOUS Rabbit Ears with Fur for Dogs 200g 100% Natural Air-Dried Treat Chew for Dog Puppy & Senior Healthy & Hypoallergenic Dog Food Grain & Gluten Free Pet Treats**PAWLICIOUS**£6.58**4.6★396 rev](https://www.amazon.co.uk/dp/B0D2R8574G) [3**Rabbit Ears with Fur for Dogs - (1kg 70-85 Ears) Premium Hypoallergenic 100% Natural Raw Dog Treats For All Large Small Adults & Puppies - UK COMPANY**Riverside**£17.56**4.6★1,523 rev](https://www.amazon.co.uk/dp/B08SJGZ3MZ) [4**Hungry Horace Crunchy Rabbit Ears with Fur for Dogs 100% Natural Premium Hypoallergenic AirDried SingleIngredient Hypoallergenic Treats for Sensitive Dogs Resealable 200g Pack (1416 Ears)**Hungry Horace**£8.41**4.8★47 rev](https://www.amazon.co.uk/dp/B0GNBN45CQ) [5**PAWLICIOUS 1kg Rabbit Ears with Fur for Dogs 7085 Hairy Ears 100% Natural Air-Dried Raw Dog Food Treat Hypoallergenic Chew for Puppies Adults & Seniors Grain & Gluten Free**PAWLICIOUS**£18.48**4.6★285 rev](https://www.amazon.co.uk/dp/B0D2RCFXMX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rabbit Ears With Fur For Dogs 100% Natural Dog Treats Hypoallergenic (200G)**Koala Pets**£6.10**78 rev1mo ago](https://www.amazon.co.uk/dp/B0H6MQMGTL) [**Hairy Rabbit Ears for Dogs 1kg (70-80pcs) 100% Natural Rabbit ears with fur for Dog Treats Grain Free Chews High Protein Hypoallergenic Sensitive Stomachs Dental Health & Worm Prevention**Nova Dog Chews**£19.41**77 rev1mo ago](https://www.amazon.co.uk/dp/B0H4LZYWF4) [**Hungry Horace Crunchy Rabbit Ears with Fur for Dogs 100% Natural Premium Hypoallergenic AirDried SingleIngredient Hypoallergenic Treats for Sensitive Dogs Resealable 200g Pack (1416 Ears)**Hungry Horace**£8.41**47 rev4mo ago](https://www.amazon.co.uk/dp/B0GNBN45CQ) [**NAW Rabbit Ears For Dogs 1kg. Premium Hairy Rabbit Ear Dog Chews Made From 100% Natural Rabbit With Fur To Support Healthy Digestion**NAW**£16.81**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GGCCH7WP) [**Pure Breed 300g Rabbit Ears With Fur For Dogs - Natural Dog Treats 6pk**SOL**£7.61**22 rev7mo ago](https://www.amazon.co.uk/dp/B0FW6CFMCJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rabbit Ears With Fur For Dogs 100% Natural Dog Treats Hypoallergenic (200G)**Koala Pets**£6.10**5.0★**▲ 326%**](https://www.amazon.co.uk/dp/B0H6MQMGTL) [**Hairy Rabbit Ears for Dogs 1kg (70-80pcs) 100% Natural Rabbit ears with fur for Dog Treats Grain Free Chews High Protein Hypoallergenic Sensitive Stomachs Dental Health & Worm Prevention**Nova Dog Chews**£19.41**4.5★**▲ 323%**](https://www.amazon.co.uk/dp/B0H4LZYWF4) [**Hungry Horace Crunchy Rabbit Ears with Fur for Dogs 100% Natural Premium Hypoallergenic AirDried SingleIngredient Hypoallergenic Treats for Sensitive Dogs Resealable 200g Pack (1416 Ears)**Hungry Horace**£8.41**4.8★**▲ 314%**](https://www.amazon.co.uk/dp/B0GNBN45CQ) [**NAW Rabbit Ears For Dogs 1kg. Premium Hairy Rabbit Ear Dog Chews Made From 100% Natural Rabbit With Fur To Support Healthy Digestion**NAW**£16.81**4.6★**▲ 227%**](https://www.amazon.co.uk/dp/B0GGCCH7WP) [**Pure Breed 300g Rabbit Ears With Fur For Dogs - Natural Dog Treats 6pk**SOL**£7.61**4.6★**▲ 202%**](https://www.amazon.co.uk/dp/B0FW6CFMCJ)
**~~View all trending →~~**
## **What buyers say about rabbit ears with fur for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**38%
*“My dog loves it”*
**Value For Money**18%
*“Excellent value”*
**Quality-Overall**16%
*“Really very good, consistent quality”*
**Taste-Overall**5%
*“Perfect as an occasional treat”*
**Size-Overall**5%
*“decent size”*
**Smell**3%
*“they don't smell too bad”*
**Ease Of Chewing/Swallowing**3%
*“Good natural chew”*
**Advertised Vs Actual Product**2%
*“The ears arrived exactly as advertised”*
**Ease Of Use**1%
*“So overall an easy win”*
**Freshness**1%
*“Fresh”*
### **What buyers complain about **
**Size-Overall**22%
*“They are a little small for my dogs”*
**Smell**20%
*“Very odd smell”*
**Quality-Overall**8%
*“Perhaps of poor quality or unfresh”*
**Durability**4%
*“They dont last long”*
**Moist/Dry**4%
*“latest batch don't seem to have been dried enough”*
**Value For Money**3%
*“there are cheaper options out there”*
**Ease Of Chewing/Swallowing**1%
*“Not for you to eat”*
**Advertised Vs Actual Product**1%
*“But in reality it doesn't look like this”*
**Allergies**1%
*“One of my dogs has a lot of allergies”*
**Breathability**1%
*“One of my rescues always suffered with bad breath - it didn't matter what toothpaste, dentastix, dental cleanings toys our bones we used, having him breath near our faces was unbearable”*
## **Common questions**
- **Is rabbit ears with fur for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £565K/yr across 26 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the rabbit ears with fur for dogs niche?**
- 17 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in rabbit ears with fur for dogs?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.0%.
- **When does demand for rabbit ears with fur for dogs peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the rabbit ears with fur for dogs niche?**
- Listings span £4.69–£28.32; the average listing price is £12.48 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.
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