---
title: "Trend — purina pro plan cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/purina-pro-plan-cat-food/trend"
last_updated: "2026-07-31T16:27:25.126Z"
locale: en
meta:
  description: "Niche score 53/100 · £474K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £474K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — purina pro plan cat food - Flapen"
---

# **purina pro plan cat food**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 59Growth 17Conversion 93Competition 40Returns 100Price range 78Avg price 90Brand share 6Review moat 69Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£21.03**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.03–£29.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****749.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£474K**

£474K/yr · 195K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand