---
title: "Trend — purina one cat food wet - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/purina-one-cat-food-wet/trend"
last_updated: "2026-07-31T08:15:28.483Z"
locale: en
meta:
  description: "Niche score 56/100 · £889K/yr market · 507K searches/yr · £11.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £889K/yr market · 507K searches/yr · £11.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — purina one cat food wet - Flapen"
---

# **purina one cat food wet**

**Launch it**

A $889K/yr market growing +8.0% this quarter with returns at 0.1% — clears our launch bar.

Market size 76Growth 35Conversion 97Competition 48Returns 100Price range 57Avg price 47Brand share 0Review moat 55Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£889K**

£889K/yr · 507K searches

**Price range**

**Good****£3.80–£29.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,314.22**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£11.68**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand