---
title: "Search terms — puppy wormer - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/puppy-wormer/search-terms"
last_updated: "2026-07-31T13:06:10.728Z"
locale: en
meta:
  description: "Niche score 42/100 · £117K/yr market · 123K searches/yr · £8.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £117K/yr market · 123K searches/yr · £8.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — puppy wormer - Flapen"
---

# **puppy wormer**

**Skip it**

A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 35Conversion 90Competition 17Returns 100Price range 45Avg price 25Brand share 27Review moat 40Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.05–£24.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,535.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£117K**

£117K/yr · 123K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£8.93**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf