---
title: "Puppy Wormer — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/puppy-wormer"
last_updated: "2026-07-31T12:10:17.339Z"
locale: en
meta:
description: "Niche score 42/100 · £117K/yr market · 123K searches/yr · £8.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £117K/yr market · 123K searches/yr · £8.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puppy Wormer — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **puppy wormer**
**Skip it**
A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 35Conversion 90Competition 17Returns 100Price range 45Avg price 25Brand share 27Review moat 40Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.05–£24.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,535.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£117K**
£117K/yr · 123K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£8.93**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, puppy wormer is a £117K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Jul–Oct. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puppy wormer market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£89K–£112K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **75%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**7%**
- Drontal44% - FRONTLINE18% - Pet Shield11% - Johnsons11% - Beaphar5% - Itch4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/puppy-wormer/trend)
## **Top puppy wormer search terms**
- **puppy wormer**38K/yr+5.0%7.0% conv. - **drontal puppy wormer liquid**18K/yr+23.9%13.8% conv. - **puppy wormer from 8 weeks**15K/yr+27.8%10.3% conv. - **puppy wormer from 2 weeks**9K/yr+38.0%6.1% conv. - **puppy worming tablets**9K/yr-12.8%10.9% conv. - **puppy worming syrup**6K/yr+1.8%4.2% conv. - **drontal puppy wormer**6K/yr+25.1%10.9% conv. - **puppy wormer from 12 weeks**5K/yr-13.9%13.6% conv. - **worming tablets for puppies**7K/yr-10.2%11.4% conv. - **wormer for puppies**4K/yr-1.3%8.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/puppy-wormer/search-terms)
## **Top puppy wormer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Drontal Puppy Liquid Wormer 50ml**Drontal**£14.15**4.8★575 rev](https://www.amazon.co.uk/dp/B00RP2GDPC) [2**FRONTLINE WORMER - Worming Tablets for Dogs - 2 Tablets**FRONTLINE**£4.95**4.5★14,896 rev](https://www.amazon.co.uk/dp/B0BCK4K9ZC) [3**Johnsons Vet Easy One Dose Wormer Size 1**Johnsons**£4.54**4.4★1,070 rev](https://www.amazon.co.uk/dp/B001WTHIJ4) [4**Worm Screen Combo Dog Worming Tablets 2 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 2 Dog Wormer Tablets**Pet Shield**£5.02**4.6★272 rev](https://www.amazon.co.uk/dp/B0FFMZ3JN9) [5**Drontal Puppy Liquid Wormer 100ml**Drontal**£24.09**4.8★575 rev](https://www.amazon.co.uk/dp/B004WB8LFE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dog Worming Drops with Probiotics 60ml 100% Natural Support for Digestive & Immune Health Easy to Absorb**Bieteky**£8.85**70 rev7mo ago](https://www.amazon.co.uk/dp/B0G63SD1M9) [**Worm Screen Combo Dog Worming Tablets 2 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 2 Dog Wormer Tablets**Pet Shield**£5.02**272 rev10mo ago](https://www.amazon.co.uk/dp/B0FFMZ3JN9) [**Dog Worming Drops Dog Herbal Digestive Drops with Prebiotics & Enzymes**WENDAXINGXY**£9.39**52 rev12mo ago](https://www.amazon.co.uk/dp/B0FKGG7SMK) [**Worm Screen Combo Dog Worming Tablets 4 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 4 Dog Wormer Tablets**Pet Shield**£7.62**272 rev1y ago](https://www.amazon.co.uk/dp/B0FFN1M596) [**Itch Dog Wormer Tablets for Dogs (3kg 19kg) - 2 Tablets**Itch**£6.04**3,582 rev3y ago](https://www.amazon.co.uk/dp/B0BNQQGPNK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dog Worming Drops with Probiotics 60ml 100% Natural Support for Digestive & Immune Health Easy to Absorb**Bieteky**£8.85**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B0G63SD1M9) [**Worm Screen Combo Dog Worming Tablets 4 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 4 Dog Wormer Tablets**Pet Shield**£7.62**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0FFN1M596) [**Drontal Puppy Liquid Wormer 50ml**Drontal**£14.15**4.8★**▲ 48%**](https://www.amazon.co.uk/dp/B00RP2GDPC) [**Dog Worming Drops Dog Herbal Digestive Drops with Prebiotics & Enzymes**WENDAXINGXY**£9.39**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B0FKGG7SMK) [**Beaphar - WORMclear Tablets for Dogs up to 20kg - 2 Tablets - Kills All Common UK Intestinal Worms (Roundworms & Tapeworms) - Vet Strength Wormer - Pork-Flavoured - For dogs over 2 weeks old & 3kg**Beaphar**£4.05**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B01JZBW2AK)
**~~View all trending →~~**
## **What buyers say about puppy wormer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Good price”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Quality-Overall**13%
*“Great tablets”*
**Ease Of Use**12%
*“Easy to use”*
**Pet Friendly**11%
*“Dog loves it”*
**Ease Of Chewing/Swallowing**4%
*“You can easily trick your dog into swallowing this”*
**Time Taken**2%
*“24 hours later it's definitely gone down”*
**Allergies**2%
*“No issues, no allergic reactions and much cheaper than the vets”*
**Taste-Overall**2%
*“Tasty treat”*
**Size-Overall**1%
*“Good size”*
### **What buyers complain about **
**Indigestion**25%
*“Causes terrible diarrhea and vomiting”*
**Size-Overall**16%
*“the pills are big”*
**Value For Money**8%
*“again if it wasnt for the fact I cant get locally I wouldnt buy off Amazon as to expensive”*
**Taste-Overall**7%
*“It must have tasted like the devil's work”*
**Allergies**6%
*“dog had allergic reaction”*
**Functionality-Overall**6%
*“Don't work”*
**Ease Of Use**4%
*“hard time getting him to take them had to crush up then afterwards he just threw up”*
**Natural Resource Wastage**4%
*“Waste”*
**Advertised Vs Actual Product**4%
*“ones described as tasty pork or bone shaped she saw through them we've covered them in yoghurt wrapped them in cheese crushed them in yogurt nothing worked”*
**Smell**3%
*“clearly smell so repulsive he doesn't want to be in the same room as them”*
### **Top return reasons **
**Size-Overall**20%
**Weight Light**20%
**Certifications**20%
**Instructions/User Manual/Troubleshooting**20%
**Compatibility-Overall**20%
## **Common questions**
- **Is puppy wormer profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the puppy wormer niche?**
- 9 brands and 40 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in puppy wormer?**
- Top complaints mined from reviews: Indigestion, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for puppy wormer peak?**
- Demand peaks in Jan–Jul–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the puppy wormer niche?**
- Listings span £4.05–£24.09; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 2,536 reviews — the moat a new listing must climb.
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