---
title: "Trend — puppy treats - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/puppy-treats/trend"
last_updated: "2026-07-31T16:26:28.034Z"
locale: en
meta:
  description: "Niche score 50/100 · £320K/yr market · 456K searches/yr. Pricing outside the sweet spot ($5.54 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £320K/yr market · 456K searches/yr. Pricing outside the sweet spot ($5.54 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — puppy treats - Flapen"
---

# **puppy treats**

**Worth a look**

Shows low returns (0.0%), but pricing outside the sweet spot ($5.54 avg) keeps it on the watch list.

Market size 52Growth 23Conversion 95Competition 37Returns 100Price range 46Avg price 15Brand share 54Review moat 38Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£320K**

£320K/yr · 456K searches

**Price range**

**Okay****£1.19–£26.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,675.05**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.54**

avg listing price — sweet spot $15–$100