---
title: "Puppy Treats — £320K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/puppy-treats"
last_updated: "2026-07-31T10:32:25.839Z"
locale: en
meta:
description: "Niche score 50/100 · £320K/yr market · 456K searches/yr. Pricing outside the sweet spot ($5.54 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £320K/yr market · 456K searches/yr. Pricing outside the sweet spot ($5.54 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Puppy Treats — £320K/yr Amazon UK Niche (2026) - Flapen"
---
# **puppy treats**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($5.54 avg) keeps it on the watch list.
Market size 52Growth 23Conversion 95Competition 37Returns 100Price range 46Avg price 15Brand share 54Review moat 38Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£320K**
£320K/yr · 456K searches
**Price range**
**Okay****£1.19–£26.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,675.05**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.54**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, puppy treats is a £320K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puppy treats market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£332K–£443K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**117**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**23%**
- Pooch & Mutt28% - Wellness CORE25% - PET MUNCHIES9% - Scrumbles6% - Extra Select5% - Natures Deli4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
10K6KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/puppy-treats/trend)
## **Top puppy treats search terms**
- **puppy treats**208K/yr-3.1%10.6% conv. - **puppy training treats**69K/yr+0.6%11.2% conv. - **puppy treats from 8 weeks**51K/yr-0.1%12.5% conv. - **wainwrights dog treats**23K/yr-18.7%0.1% conv. - **puppy treats from 12 weeks**19K/yr-20.5%13.8% conv. - **pooch and mutt puppy food**18K/yr-25.4%8.9% conv. - **pooch and mutt puppy**8K/yr+11.1%7.0% conv. - **puppy treats from 16 weeks**8K/yr-7.5%13.4% conv. - **puppy training treats from 8 weeks**6K/yr+10.3%12.6% conv. - **natural puppy treats**6K/yr+4.3%6.3% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/puppy-treats/search-terms)
## **Top puppy treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£96K40%£128K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g**Pooch & Mutt**£3.28**4.6★783 rev](https://www.amazon.co.uk/dp/B0076L3DWI) [2**Wellness CORE Puppy Trainers 170g Chicken & Carrots Soft Dog Treats for Puppies Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training**Wellness CORE**£2.61**4.5★2,566 rev](https://www.amazon.co.uk/dp/B0BGL5Q57T) [3**Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g**PET MUNCHIES**£1.25**4.6★2,122 rev](https://www.amazon.co.uk/dp/B00GJVSYHU) [4**Scrumbles Softies Chicken & Duck Training Treats 90g**Scrumbles**£1.64**4.6★800 rev](https://www.amazon.co.uk/dp/B0982PVC69) [5**Extra Select Puppy Bones Dog Treat Biscuits in a 1ltr Bucket (approx 340 biscuits)**Extra Select**£3.97**4.4★2,636 rev](https://www.amazon.co.uk/dp/B0114E2N5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wellness CORE Puppy Reward+ Digestion 170g Ocean Krill - Soft Puppy Treats for All Puppy Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Fish Content Supports a Healthy Digestion**Wellness CORE**£3.05**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ3ZCC7R) [**Denzels All Natural Puppy Treats - Training Bites - Salmon & Peanut Butter (4 x 100g)**Denzel's**£9.46**22 rev1y ago](https://www.amazon.co.uk/dp/B0FHGY7TRF) [**Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g**Pooch & Mutt**£3.28**783 rev1y ago](https://www.amazon.co.uk/dp/B0076L3DWI) [**YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g**Years**£5.63**92 rev1y ago](https://www.amazon.co.uk/dp/B0DSC6Q6H2) [**Coachi Natural Training Treats for Puppies Made in the UK | Chicken 100g**Coachi**£2.49**664 rev1y ago](https://www.amazon.co.uk/dp/B0DJFRWTMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wellness CORE Puppy Reward+ Digestion 170g Ocean Krill - Soft Puppy Treats for All Puppy Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Fish Content Supports a Healthy Digestion**Wellness CORE**£3.05**4.4★**▲ 313%**](https://www.amazon.co.uk/dp/B0GQ3ZCC7R) [**Natures Deli Turkey & Sweet Potato Puppy Training Treats 100 g (1-Pack)**Natures Deli**£1.69**4.4★**▲ 201%**](https://www.amazon.co.uk/dp/B0BFX4PGWW) [**YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g**Years**£5.63**4.7★**▲ 178%**](https://www.amazon.co.uk/dp/B0DSC6Q6H2) [**Extra Select Puppy Bones Dog Treat Biscuits in a 1ltr Bucket (approx 340 biscuits)**Extra Select**£3.97**4.4★**▲ 94%**](https://www.amazon.co.uk/dp/B0114E2N5K) [**Denzels All Natural Puppy Treats - Training Bites - Salmon & Peanut Butter (4 x 100g)**Denzel's**£9.46**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B0FHGY7TRF)
**~~View all trending →~~**
## **What buyers say about puppy treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**39%
*“My dog loves it”*
**Size-Overall**11%
*“the right size”*
**Taste-Overall**9%
*“These are absolutely the best treats”*
**Value For Money**8%
*“Good for the price”*
**Quality-Overall**5%
*“Excellent product”*
**Smell**3%
*“Love these My picky dog loved them so much plan on getting more of It has a very nice smell to it like gravy”*
**Soothing/Teething**3%
*“These calming treats are absolutely amazing”*
**Ease Of Chewing/Swallowing**3%
*“easy to chew”*
**Fun/Entertainment Experience**3%
*“my puppy enjoyed them”*
**Ingredients-Overall**3%
*“Very clean ingredients”*
### **What buyers complain about **
**Size-Overall**24%
*“Too big”*
**Hard Feel**16%
*“Hard not Soft treats”*
**Indigestion**8%
*“However it gave my puppy diarrhea even after slowly introducing it”*
**Value For Money**8%
*“are now terribly expensive”*
**Ease Of Chewing/Swallowing**4%
*“Hard for little dogs to chew”*
**Smell**3%
*“while others have smelled a little different”*
**Durability**3%
*“easy to break if needed”*
**Ingredients-Overall**2%
*“Wont be buying again as there is false information about the ingredients”*
**Shape/Style**2%
*“upon receipt, I find the appearance not appealing at all”*
**Quality-Overall**2%
*“Neither good or bad”*
## **Common questions**
- **Is puppy treats profitable to sell on Amazon United Kingdom?**
- The niche generates £320K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the puppy treats niche?**
- 16 brands and 117 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in puppy treats?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Indigestion. The return rate is 0.0%.
- **When does demand for puppy treats peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the puppy treats niche?**
- Listings span £1.19–£26.94; the average listing price is £5.54 (sweet spot $15–$100). The average incumbent carries 2,675 reviews — the moat a new listing must climb.
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