---
title: "Products — puppy pads 100 pack - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/puppy-pads-100-pack/products"
last_updated: "2026-07-31T15:15:07.528Z"
locale: en
meta:
  description: "Niche score 50/100 · £169K/yr market · 120K searches/yr. A deep review moat (26,140 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £169K/yr market · 120K searches/yr. A deep review moat (26,140 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — puppy pads 100 pack - Flapen"
---

# **puppy pads 100 pack**

**Worth a look**

Shows low returns (0.2%), but a deep review moat (26,140 avg reviews) keeps it on the watch list.

Market size 35Growth 17Conversion 96Competition 33Returns 99Price range 32Avg price 38Brand share 49Review moat 13Quality gap 87

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.57**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£169K**

£169K/yr · 120K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£6.33–£19.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****26,140.33**

avg incumbent reviews — the moat a new listing must climb