---
title: "Trend — puppy food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/puppy-food/trend"
last_updated: "2026-07-31T10:39:59.215Z"
locale: en
meta:
  description: "Niche score 63/100 · £994K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £994K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — puppy food - Flapen"
---

# **puppy food**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 20Conversion 86Competition 75Returns 100Price range 55Avg price 52Brand share 65Review moat 66Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£994K**

£994K/yr · 831K searches

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****840.24**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£2.62–£30.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.19**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")