---
title: "Trend — puppy flea treatment - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/puppy-flea-treatment/trend"
last_updated: "2026-07-31T13:11:20.671Z"
locale: en
meta:
  description: "Niche score 57/100 · £209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — puppy flea treatment - Flapen"
---

# **puppy flea treatment**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 53Conversion 97Competition 54Returns 100Price range 21Avg price 30Brand share 38Review moat 24Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+25.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£209K**

£209K/yr · 144K searches

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.64**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,683.78**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£4.96–£17.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100