---
title: "Pumpkin Powder for Dogs — £364K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/pumpkin-powder-for-dogs"
last_updated: "2026-07-31T12:27:10.758Z"
locale: en
meta:
description: "Niche score 55/100 · £364K/yr market · 213K searches/yr · £10.98 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £364K/yr market · 213K searches/yr · £10.98 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Powder for Dogs — £364K/yr Amazon UK Niche (2026) - Flapen"
---
# **pumpkin powder for dogs**
**Worth a look**
Shows low returns (0.0%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Market size 54Growth 19Conversion 97Competition 25Returns 100Price range 53Avg price 42Brand share 55Review moat 74Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****524.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£364K**
£364K/yr · 213K searches
**Price range**
**Good****£6.17–£24.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.98**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pumpkin powder for dogs is a £364K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin powder for dogs market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£329K–£439K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**18 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**24%**
- True Dog22% - BUGALUGS17% - Pets Purest13% - NaturVet12% - LEO's8% - WENDAXINGXY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/pumpkin-powder-for-dogs/trend)
## **Top pumpkin powder for dogs search terms**
- **pumpkin powder for dogs**131K/yr-13.5%14.6% conv. - **pumpkin powder**29K/yr-10.6%8.8% conv. - **pumpkin for dogs**18K/yr-11.6%8.0% conv. - **dog pumpkin powder**11K/yr-7.3%12.3% conv. - **pumpkin powder for dogs uk**8K/yr+26.3%14.4% conv. - **pumpkin powder 1kg**4K/yr-1.1%2.2% conv. - **ground pumpkin seeds for dogs**5K/yr-35.1%4.5% conv. - **dog pumpkin**3K/yr-29.2%7.4% conv. - **pumpkin seeds for dogs**4K/yr-39.3%5.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/pumpkin-powder-for-dogs/search-terms)
## **Top pumpkin powder for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£18K10%£36K15%£55K20%£73K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**True Dog Pumpkin Powder 100g | Natural Pumpkin Puree Powder for Dogs Digestive Supplement Stool Firming High Fibre Dog Food Topper Manufactured in the UK**True Dog**£6.17**4.5★504 rev](https://www.amazon.co.uk/dp/B0DVCDCN3G) [2**Bugalugs Pumpkin Powder For Dogs- 100% Pure Pumpkin Powder Dog Food Topper Pumpkin Puree Powder Naturally Rich in Prebiotics & Fibre for Dogs Gut Health & Healthy Stools 200g**BUGALUGS**£11.61**4.5★628 rev](https://www.amazon.co.uk/dp/B0DPB88WB9) [3**Pets Purest Pumpkin Powder for Dogs - 250g 100% Pure Pumpkin Powder Dog Food Topper Naturally Rich in Prebiotics & Fibre for Dogs Gut Health & Healthy Stools**Pets Purest**£10.40**4.4★662 rev](https://www.amazon.co.uk/dp/B0D2P6RPKH) [4**NaturVet Scoot Free 7 Soft Chews for Dogs Anal Gland & Digestive Support Supplement (230 Count)**NaturVet**£10.14**4.4★5,567 rev](https://www.amazon.co.uk/dp/B0G49FJH7P) [5**Leos Pumpkin Powder for Dogs | 250g | 100% Pure Pumpkin Powder Dog Food Topper Naturally Rich Fibre for Dogs | Dog Gut Health Probiotics | Probiotics for Dogs**LEO's**£8.32**4.8★36 rev](https://www.amazon.co.uk/dp/B0GYSMW5CT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NaturVet Scoot Free 7 Soft Chews for Dogs Anal Gland & Digestive Support Supplement (230 Count)**NaturVet**£10.14**5,567 rev6d ago](https://www.amazon.co.uk/dp/B0G49FJH7P) [**CliniPaw 100% Pure Pumpkin Powder for Dogs 250g | Natural Dog Fibre Supplement for Gut Health | Supports Firm Stools Anal Gland Treatment & Gentle Digestion | Up to 125 Servings**CliniPaw**£8.90**37 rev1mo ago](https://www.amazon.co.uk/dp/B0FR2BCCY1) [**Leos Pumpkin Powder for Dogs | 250g | 100% Pure Pumpkin Powder Dog Food Topper Naturally Rich Fibre for Dogs | Dog Gut Health Probiotics | Probiotics for Dogs**LEO's**£8.32**36 rev2mo ago](https://www.amazon.co.uk/dp/B0GYSMW5CT) [**YijiaXingzhou Pumpkin Powder for Dogs and Cats 200g All Natural Pumpkin Puree Powder for Digestive & Gut Health Cat Dog Fiber Supplement with Digestive Enzymes & Apple for Perfect Poop**YijiaXingzhou**£8.69**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GH8CVJW2) [**Pumpkin Powder for Dogs - Rich in Prebiotics & Fibre for Dogs | Dog Pumpkin Powder Promotes Intestinal Health | Apple+6 Complex Digestiveenzymes | Pumpkinn Powderr for Cats or Dog - 200g**Abodiuss**£7.58**19 rev8mo ago](https://www.amazon.co.uk/dp/B0FVRF5N4V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leos Pumpkin Powder for Dogs | 250g | 100% Pure Pumpkin Powder Dog Food Topper Naturally Rich Fibre for Dogs | Dog Gut Health Probiotics | Probiotics for Dogs**LEO's**£8.32**4.8★**▲ 329%**](https://www.amazon.co.uk/dp/B0GYSMW5CT) [**Pumpkin Powder for Dogs & Cats Healthy Stool Balance & Gut Care**WENDAXINGXY**£7.77**3.5★**▲ 130%**](https://www.amazon.co.uk/dp/B0FZKCZKWF) [**Pumpkin Powder for Dogs - Rich in Prebiotics & Fibre for Dogs | Dog Pumpkin Powder Promotes Intestinal Health | Apple+6 Complex Digestiveenzymes | Pumpkinn Powderr for Cats or Dog - 200g**Abodiuss**£7.58**4.3★**▲ 99%**](https://www.amazon.co.uk/dp/B0FVRF5N4V) [**YijiaXingzhou Pumpkin Powder for Dogs and Cats 200g All Natural Pumpkin Puree Powder for Digestive & Gut Health Cat Dog Fiber Supplement with Digestive Enzymes & Apple for Perfect Poop**YijiaXingzhou**£8.69**3.7★**▲ 95%**](https://www.amazon.co.uk/dp/B0GH8CVJW2) [**NaturVet Scoot Free 7 Soft Chews for Dogs Anal Gland & Digestive Support Supplement (230 Count)**NaturVet**£10.14**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0G49FJH7P)
**~~View all trending →~~**
## **What buyers say about pumpkin powder for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“No complaints at all as it's a clean”*
**Pet Friendly**18%
*“My dog is happy again”*
**Value For Money**13%
*“worth the money”*
**Ease Of Use**11%
*“Easy to use”*
**Taste-Overall**10%
*“She likes the taste”*
**Advertised Vs Actual Product**5%
*“Works like a charm”*
**Ingredients-Overall**4%
*“I like that it's made from pure pumpkin without a long list of unnecessary ingredients”*
**Soothing/Teething**4%
*“Effective for anal glands”*
**Flavor**2%
*“She likes the taste”*
**Smell**2%
*“Decent sized pack, smells good and excellent value”*
### **What buyers complain about **
**Functionality-Overall**17%
*“didnt do anything for her digestion”*
**Indigestion**16%
*“bloody diarrhoea”*
**Smell**12%
*“this has a very strong odd smell”*
**Value For Money**9%
*“a very expensive one”*
**Quality-Overall**6%
*“not as good as another more expensive brand”*
**Leak-Proof**3%
*“When I opened the sealed lid, unfortunately it went everywhere🥲”*
**Strength**3%
*“didnt improve firmness of stools”*
**Ingredients-Overall**3%
*“Does not contain apple”*
**Stuck/Fused Together**3%
*“this time it is really lumpy”*
**Color**3%
*“a bit darker in colour than I thought it would be”*
### **Top return reasons **
**Leak-Proof**33%
**Adhesion/Stickiness**33%
**Product Condition**33%
## **Common questions**
- **Is pumpkin powder for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £364K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pumpkin powder for dogs niche?**
- 18 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in pumpkin powder for dogs?**
- Top complaints mined from reviews: Functionality-Overall, Indigestion, Smell. The return rate is 0.0%.
- **When does demand for pumpkin powder for dogs peak?**
- Demand peaks in Sep–Oct; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the pumpkin powder for dogs niche?**
- Listings span £6.17–£24.98; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.
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