---
title: "Poultice for Horses — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/poultice-for-horses"
last_updated: "2026-07-31T11:29:23.281Z"
locale: en
meta:
description: "Niche score 38/100 · £52K/yr market · 24K searches/yr · £13.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £52K/yr market · 24K searches/yr · £13.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poultice for Horses — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **poultice for horses**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 8Conversion 98Competition 17Returns 99Price range 63Avg price 62Brand share 0Review moat 92Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****163.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.59–£30.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£52K**
£52K/yr · 24K searches
**Growth**
**Bad****-33.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, poultice for horses is a £52K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poultice for horses market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£67K–£81K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **60%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- NAF41% - VetSet27% - Trilanco18% - Animalintex14%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -33.4% search growth over the last 90 days.
600400Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/poultice-for-horses/trend)
## **Top poultice for horses search terms**
- **poultice for horses**10K/yr-41.3%14.6% conv. - **animalintex poultice for horses**5K/yr-39.2%20.9% conv. - **poultice**5K/yr-21.6%5.2% conv. - **animalintex**4K/yr-9.9%13.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/poultice-for-horses/search-terms)
## **Top poultice for horses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£16K40%£21K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NAF NaturalintX Poultice Single Veterinary-Approved Poultice for Horses Can Be Used Hot Cold or Dry For Wounds Abscesses Hoof Conditions & Swellings**NAF**£6.34**4.7★546 rev](https://www.amazon.co.uk/dp/B004ULP7YE) [2**Robinson Animalintex Poultice Horse Poulticing First Aid - White**Trilanco**£6.65**4.7★398 rev](https://www.amazon.co.uk/dp/B01FF702T6) [3**NAF NaturalintX Hoof Poultice Single Use Dressing for Horses Supports Abscess Recovery Inflammation & Hoof Injury Care Can Be Used Wet or Dry**NAF**£6.61**4.6★130 rev](https://www.amazon.co.uk/dp/B0050C0XSM) [4**VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm**VetSet**£5.59**4.6★22 rev](https://www.amazon.co.uk/dp/B0FDYYVS4T) [5**VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm**VetSet**£8.12**4.8★15 rev](https://www.amazon.co.uk/dp/B0FG1T2TR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm 5 Pack**VetSet**£19.92**22 rev1y ago](https://www.amazon.co.uk/dp/B0FGZCWK4Y) [**VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm**VetSet**£8.12**15 rev1y ago](https://www.amazon.co.uk/dp/B0FG1T2TR2) [**VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm**VetSet**£5.59**22 rev1y ago](https://www.amazon.co.uk/dp/B0FDYYVS4T) [**Animalintex Poultice x 5 Packs. Horse Wound Abscess or Hoof Dressing**Animalintex**£30.85**69 rev5y ago](https://www.amazon.co.uk/dp/B08FDNFYXL) [**3 X Animalintex Poultice - Horse Poulticing First Aid**Animalintex**£23.40**176 rev10y ago](https://www.amazon.co.uk/dp/B014HBTSN2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm**VetSet**£5.59**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0FDYYVS4T) [**VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm**VetSet**£8.12**4.8★**▲ 19%**](https://www.amazon.co.uk/dp/B0FG1T2TR2) [**Animalintex Licensed Poultice Hoof Dressing 3 pack**Animalintex**£10.12**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B00NE4EQ9K) [**NAF NaturalintX Poultice Single Veterinary-Approved Poultice for Horses Can Be Used Hot Cold or Dry For Wounds Abscesses Hoof Conditions & Swellings**NAF**£6.34**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B004ULP7YE) [**VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm 5 Pack**VetSet**£19.92**4.6★**— 3%**](https://www.amazon.co.uk/dp/B0FGZCWK4Y)
**~~View all trending →~~**
## **What buyers say about poultice for horses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Great poultices, priced value for money”*
**Quality-Overall**30%
*“Great product”*
**Advertised Vs Actual Product**15%
*“Does the job”*
**Ease Of Cleaning**10%
*“the best way to clear an abscess”*
**Durability**5%
*“Good product have used it for years”*
**Ease Of Use**5%
*“Effective and easy to use”*
### **What buyers complain about **
**Value For Money**75%
*“Not worth the expense”*
**Strength**25%
*“Turns out that this is actually less robust than a nappy”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is poultice for horses profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 10 tracked products. 90-day search growth is -33.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the poultice for horses niche?**
- 4 brands and 32 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in poultice for horses?**
- Top complaints mined from reviews: Value For Money, Strength. The return rate is 0.2%.
- **When does demand for poultice for horses peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the poultice for horses niche?**
- Listings span £5.59–£30.85; the average listing price is £13.44 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.
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