---
title: "Pooch and Mutt Calm and Relaxed — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/pooch-and-mutt-calm-and-relaxed"
last_updated: "2026-07-31T13:15:53.431Z"
locale: en
meta:
description: "Niche score 36/100 · £62K/yr market · 68K searches/yr · £3.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £62K/yr market · 68K searches/yr · £3.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pooch and Mutt Calm and Relaxed — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **pooch and mutt calm and relaxed**
**Skip it**
Prices mostly outside the sweet spot ($1.18–$9.78) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 100Competition 21Returns 100Price range 0Avg price 8Brand share 7Review moat 70Quality gap 32
**Conversion**
**Incredible****30.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****702.72**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£62K**
£62K/yr · 68K searches
**Avg price**
**Bad****£3.02**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.18–£9.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pooch and mutt calm and relaxed is a £62K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pooch and mutt calm and relaxed market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£76K–£91K**
- units × avg price
- **Conversion rate**
- **30.1%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**1%**
- Scrumbles84% - Woolf5% - PET MUNCHIES4% - Rosewood2% - Wellness CORE2% - HARRINGTONS1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/pooch-and-mutt-calm-and-relaxed/trend)
## **Top pooch and mutt calm and relaxed search terms**
- **scrumbles dog treats**41K/yr-14.5%32.4% conv. - **salmon dog treats**19K/yr+0.0%8.2% conv. - **scrumbles treats**4K/yr+34.3%27.1% conv. - **salmon treats for dogs**5K/yr-3.6%8.5% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/pooch-and-mutt-calm-and-relaxed/search-terms)
## **Top pooch and mutt calm and relaxed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£19K40%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scrumbles Softies Salmon Treats 90g package may vary**Scrumbles**£1.57**4.6★714 rev](https://www.amazon.co.uk/dp/B0B4F4SQX3) [2**Scrumbles Nibbles 100% Natural Calming Dog Treats Grain Free Turkey Training Treats 100g pouch.**Scrumbles**£1.63**4.4★4,371 rev](https://www.amazon.co.uk/dp/B07RCHJX25) [3**Scrumbles Softies Chicken & Duck Training Treats 90g**Scrumbles**£1.64**4.6★800 rev](https://www.amazon.co.uk/dp/B0982PVC69) [4**Scrumbles Gnashers Daily Dental Sticks for Dogs Single Pack of 7 Packaging may vary**Scrumbles**£2.52**3.8★178 rev](https://www.amazon.co.uk/dp/B0DT7CFZN3) [5**WOOLF Salmon Chunkies - Complementary Snacks for Dogs | 100g**Woolf**£3.20**4.6★261 rev](https://www.amazon.co.uk/dp/B01MPWGLOH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scrumbles Calming Krunchies Cat Treats**Scrumbles**£1.18**720 rev1y ago](https://www.amazon.co.uk/dp/B0DVGF4RLS) [**Scrumbles Dental Krunchies Cat Treats**Scrumbles**£1.18**471 rev1y ago](https://www.amazon.co.uk/dp/B0DVGJXG16) [**Scrumbles Gnashers Daily Dental Sticks for Dogs Single Pack of 7 Packaging may vary**Scrumbles**£2.52**178 rev1y ago](https://www.amazon.co.uk/dp/B0DT7CFZN3) [**Scrumbles Postbiotic Chicken Nibbles 100g**Scrumbles**£1.89**86 rev1y ago](https://www.amazon.co.uk/dp/B0DH4Z3753) [**Scrumbles Turkey Cranberry Softies 90g**Scrumbles**£2.58**194 rev2y ago](https://www.amazon.co.uk/dp/B0DB5T7PS5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scrumbles Postbiotic Chicken Nibbles 100g**Scrumbles**£1.89**4.4★**▲ 137%**](https://www.amazon.co.uk/dp/B0DH4Z3753) [**Scrumbles Dental Krunchies Cat Treats**Scrumbles**£1.18**4.7★**▲ 99%**](https://www.amazon.co.uk/dp/B0DVGJXG16) [**Scrumbles Chicken Krunchies Pillow Cat Treats 60g**Scrumbles**£1.19**4.7★**▲ 92%**](https://www.amazon.co.uk/dp/B0CLM4ZFCT) [**Scrumbles Softies Salmon Treats 90g package may vary**Scrumbles**£1.57**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0B4F4SQX3) [**Scrumbles Softies Plant Based Dog Training Treats 90g**Scrumbles**£1.66**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0982Q5JR1)
**~~View all trending →~~**
## **What buyers say about pooch and mutt calm and relaxed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**50%
*“Cat approved”*
**Taste-Overall**10%
*“taste great”*
**Value For Money**10%
*“Good for the money”*
**Quality-Overall**8%
*“Great product very pleased with purchase”*
**Soothing/Teething**5%
*“the calming treats”*
**Size-Overall**4%
*“Our dogs love these handy size for training”*
**Smell**2%
*“They do have quite a string smell to them. which is normal for this type of cat treat.”*
**Ingredients-Overall**2%
*“Full of good ingredients”*
**Flavor**2%
*“these are a great price and a few flavours and the dog loves them and 170 g”*
**Advertised Vs Actual Product**1%
*“Exactly whats on the label”*
### **What buyers complain about **
**Size-Overall**12%
*“Disappointed with size of bag”*
**Hard Feel**11%
*“They should not be advertised as soft treats”*
**Stale/Rotten/Spoiled**10%
*“they are all very mouldy”*
**Quality-Overall**9%
*“Lack of quality control”*
**Indigestion**7%
*“Affected my kitten's appetite”*
**Texture/Consistency-Overall**7%
*“Mouldy product”*
**Value For Money**6%
*“expensive”*
**Smell**5%
*“they don't smell like anything”*
**Flavor**3%
*“shame there are not more flavours available”*
**Allergies**3%
*“He is allergic to chicken, so our vet recommended we try Harringtons Salmon dog treats and food, and he loves them”*
## **Common questions**
- **Is pooch and mutt calm and relaxed profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 18 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the pooch and mutt calm and relaxed niche?**
- 7 brands and 58 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pooch and mutt calm and relaxed?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for pooch and mutt calm and relaxed peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the pooch and mutt calm and relaxed niche?**
- Listings span £1.18–£9.78; the average listing price is £3.02 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.
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