---
title: "Search terms — pig oil for horses - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/pig-oil-for-horses/search-terms"
last_updated: "2026-07-31T21:47:14.017Z"
locale: en
meta:
  description: "Niche score 41/100 · £68K/yr market · 21K searches/yr · £19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £68K/yr market · 21K searches/yr · £19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — pig oil for horses - Flapen"
---

# **pig oil for horses**

**Skip it**

Soft demand (-61.8% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 98Competition 22Returns 100Price range 79Avg price 86Brand share 4Review moat 89Quality gap 22

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****211.38**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£19.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.39–£40.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£68K**

£68K/yr · 21K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-61.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")