---
title: "Pig Oil for Horses — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/pig-oil-for-horses"
last_updated: "2026-07-31T12:27:43.548Z"
locale: en
meta:
description: "Niche score 41/100 · £68K/yr market · 21K searches/yr · £19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £68K/yr market · 21K searches/yr · £19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pig Oil for Horses — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **pig oil for horses**
**Skip it**
Soft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 98Competition 22Returns 100Price range 79Avg price 86Brand share 4Review moat 89Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****211.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£19.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.39–£40.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£68K**
£68K/yr · 21K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-61.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, pig oil for horses is a £68K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pig oil for horses market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£58K**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **8%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- LINCOLN44% - Lubrisolve30% - Gold Label20% - Farriers Equine Care3% - Battles2% - Equicure2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -61.8% search growth over the last 90 days.
700500Spike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/pig-oil-for-horses/trend)
## **Top pig oil for horses search terms**
- **pig oil for horses**10K/yr-72.8%8.8% conv. - **pig oil and sulphur for horses**5K/yr-51.1%11.0% conv. - **pig oil**6K/yr-52.0%7.7% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/pig-oil-for-horses/search-terms)
## **Top pig oil for horses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£20K40%£27K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LINCOLN Pig Oil & Sulphur - 1 litre**LINCOLN**£11.26**4.5★241 rev](https://www.amazon.co.uk/dp/B00BXFXAYY) [2**Lubrisolve 2 litres 100% Pure Shire Oil (Pig Oil)**Lubrisolve**£15.94**4.7★160 rev](https://www.amazon.co.uk/dp/B01FI1YWVS) [3**Gold Label - Pig Oil and Sulphur: 1L GLD1380 Sulphur**Gold Label**£13.92**4.7★450 rev](https://www.amazon.co.uk/dp/B006ZLUBLQ) [4**Lincoln Pig Oil & Sulphur - Horse Pony Care - 4 litre**LINCOLN**£27.95**4.5★241 rev](https://www.amazon.co.uk/dp/B00ONO2G4C) [5**Lubrisolve 500 ml 100% Pure Shire Oil (Pig Oil) Spray Bottle**Lubrisolve**£8.39**4.2★39 rev](https://www.amazon.co.uk/dp/B0BQ3NBSX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lincoln Pig Oil - 4 litre**LINCOLN**£31.19**1 rev3y ago](https://www.amazon.co.uk/dp/B0CCDKYHMC) [**Lubrisolve 2 litres 100% Pure Shire Oil (Pig Oil)**Lubrisolve**£15.94**160 rev4y ago](https://www.amazon.co.uk/dp/B01FI1YWVS) [**Lubrisolve 500 ml 100% Pure Shire Oil (Pig Oil) Spray Bottle**Lubrisolve**£8.39**39 rev4y ago](https://www.amazon.co.uk/dp/B0BQ3NBSX9) [**Lubrisolve 5 litres 100% Pure Shire Oil (Pig Oil)**Lubrisolve**£27.65**173 rev7y ago](https://www.amazon.co.uk/dp/B01FI1YWTA) [**Farriers Equine Care Shire Oil Twin Pack for Horses**Farriers Equine Care**£21.02**98 rev7y ago](https://www.amazon.co.uk/dp/B07JKYYHKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Equicure Liquid Boswellia For Horse/Pony (1 Litre)**Equicure**£19.67**4.6★**▲ 278%**](https://www.amazon.co.uk/dp/B073QXSL39) [**Gold Label - Pig Oil and Sulphur: 1L GLD1380 Sulphur**Gold Label**£13.92**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B006ZLUBLQ) [**Lincoln Pig Oil - 4 litre**LINCOLN**£31.19**5.0★**▲ 28%**](https://www.amazon.co.uk/dp/B0CCDKYHMC) [**Lincoln Pig Oil & Sulphur - Horse Pony Care - 4 litre**LINCOLN**£27.95**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B00ONO2G4C) [**Gold Label Unisexs GLD1375 Pig Oil Spray Clear Regular**Gold Label**£10.69**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B006ZME7OC)
**~~View all trending →~~**
## **What buyers say about pig oil for horses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Good quality”*
## **Common questions**
- **Is pig oil for horses profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 13 tracked products. 90-day search growth is -61.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pig oil for horses niche?**
- 6 brands and 29 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.
- **When does demand for pig oil for horses peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the pig oil for horses niche?**
- Listings span £8.39–£40.71; the average listing price is £19.27 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.
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