---
title: "Nutripaw Calming Treats — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/nutripaw-calming-treats"
last_updated: "2026-07-31T11:38:13.643Z"
locale: en
meta:
description: "Niche score 48/100 · £105K/yr market · 54K searches/yr · £20.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £105K/yr market · 54K searches/yr · £20.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutripaw Calming Treats — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **nutripaw calming treats**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 23Conversion 86Competition 0Returns 99Price range 95Avg price 88Brand share 0Review moat 61Quality gap 96
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Price range**
**Incredible****£14.94–£28.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£20.26**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,076.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£105K**
£105K/yr · 54K searches
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, nutripaw calming treats is a £105K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutripaw calming treats market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£101K–£122K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- NutriPaw75% - BUGALUGS10% - Bailey & buddies9% - Pooch & Mutt5%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -3.6% search growth over the last 90 days.
2K1KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/nutripaw-calming-treats/trend)
## **Top nutripaw calming treats search terms**
- **nutripaw calming treats**36K/yr+8.0%9.4% conv. - **nutri paw calming treats**14K/yr-37.1%7.5% conv. - **nutripaw calming treats for dogs**4K/yr+39.2%11.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/nutripaw-calming-treats/search-terms)
## **Top nutripaw calming treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£21K40%£42K60%£63K80%£84K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs**NutriPaw**£28.70**3.8★3,749 rev](https://www.amazon.co.uk/dp/B08Z6WL2BS) [2**BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews**BUGALUGS**£18.96**3.9★312 rev](https://www.amazon.co.uk/dp/B0DPHQVY1Z) [3**Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs**Bailey & buddies**£18.42**4.0★105 rev](https://www.amazon.co.uk/dp/B0DP5HJQXR) [4**Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)**Pooch & Mutt**£14.94**3.8★141 rev](https://www.amazon.co.uk/dp/B009C7RMEY)
### **Newest**
by launch date
[**BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews**BUGALUGS**£18.96**312 rev1y ago](https://www.amazon.co.uk/dp/B0DPHQVY1Z) [**Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs**Bailey & buddies**£18.42**105 rev1y ago](https://www.amazon.co.uk/dp/B0DP5HJQXR) [**NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs**NutriPaw**£28.70**3,749 rev3y ago](https://www.amazon.co.uk/dp/B08Z6WL2BS) [**Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)**Pooch & Mutt**£14.94**141 rev12y ago](https://www.amazon.co.uk/dp/B009C7RMEY)
### **Trending**
90-day click momentum
[**Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs**Bailey & buddies**£18.42**4.0★**▲ 79%**](https://www.amazon.co.uk/dp/B0DP5HJQXR) [**Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)**Pooch & Mutt**£14.94**3.8★**▲ 50%**](https://www.amazon.co.uk/dp/B009C7RMEY) [**BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews**BUGALUGS**£18.96**3.9★**— 4%**](https://www.amazon.co.uk/dp/B0DPHQVY1Z) [**NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs**NutriPaw**£28.70**3.8★**— 7%**](https://www.amazon.co.uk/dp/B08Z6WL2BS)
## **What buyers say about nutripaw calming treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soothing/Teething**36%
*“Dog calming treats”*
**Pet Friendly**17%
*“The first 2 nights it really calmed our dog down”*
**Quality-Overall**11%
*“They are good quality and come in a handy, airtight tub”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**4%
*“thought i would give these a go since they are a lot cheaper”*
**Flavor**2%
*“Very good duck flavour easy to eat seems to have calmed her down a bit”*
**Size-Overall**2%
*“Good size for little dogs also breaks Howell to sprinkle on food”*
**Taste-Overall**2%
*“he did like the taste so it came in as a handy little treat”*
**Texture/Consistency-Overall**2%
*“the texture is excellent”*
**Time Taken**2%
*“Giving them time”*
### **What buyers complain about **
**Value For Money**40%
*“not enough to warrant the price”*
**Functionality-Overall**22%
*“have tried the plug in things. didnt work”*
**Smell**8%
*“they smell completely different”*
**Taste-Overall**6%
*“Not worth the hassle if your dog doesnt like the taste”*
**Ease Of Chewing/Swallowing**2%
*“Wont eat them”*
**Water Flow**2%
*“These gave my frenchie the runs really bad it was like water so stopped giving him them”*
**Indigestion**2%
*“just causes diarrhoea”*
**Ingredients-Overall**2%
*“We were told that the ingredients will not work”*
**Strength**2%
*“Entirely ineffective”*
**Flavor**1%
*“is not keen on the flavour of them so I crush them”*
### **Top return reasons **
**Functionality-Overall**42%
**Indigestion**10%
**Ingredients-Overall**10%
**Smell**6%
**Compatibility-Overall**6%
**Escape Proof**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Product Condition**3%
**Value For Money**3%
## **Common questions**
- **Is nutripaw calming treats profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 4 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nutripaw calming treats niche?**
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutripaw calming treats?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.3%.
- **What does it cost to enter the nutripaw calming treats niche?**
- Listings span £14.94–£28.70; the average listing price is £20.26 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)