---
title: "Search terms — numicon - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/numicon/search-terms"
last_updated: "2026-07-31T12:11:40.540Z"
locale: en
meta:
  description: "Niche score 28/100 · £35K/yr market · 63K searches/yr · £15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 28/100 · £35K/yr market · 63K searches/yr · £15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — numicon - Flapen"
---

# **numicon**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 12Conversion 45Competition 0Returns 96Price range 64Avg price 76Brand share 0Review moat 38Quality gap 14

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£15.49**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.10–£32.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,707.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£35K**

£35K/yr · 63K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand