---
title: "Numicon — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/numicon"
last_updated: "2026-07-31T11:19:29.066Z"
locale: en
meta:
description: "Niche score 28/100 · £35K/yr market · 63K searches/yr · £15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £35K/yr market · 63K searches/yr · £15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Numicon — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **numicon**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 12Conversion 45Competition 0Returns 96Price range 64Avg price 76Brand share 0Review moat 38Quality gap 14
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.49**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.10–£32.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,707.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 63K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, numicon is a £35K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **numicon market data**
- **Units sold / yr**
- **4K–5K**
- avg 750–1,000/product
- **Revenue / yr**
- **£62K–£77K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Numicon74% - Oxford University Press21% - Learning Resources6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/numicon/trend)
## **Top numicon search terms**
- **numicon**41K/yr-16.3%1.4% conv. - **numicon set**16K/yr-33.5%1.8% conv. - **numicons for kids**6K/yr-55.4%1.7% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/numicon/search-terms)
## **Top numicon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£7K40%£14K60%£21K80%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Numicon: Box of 80 Numicon Shapes**Numicon**£32.29**4.8★1,434 rev](https://www.amazon.co.uk/dp/0198487274) [2**Numicon: Box of Numicon Shapes 1-10**Oxford University Press**£5.10**4.6★1,603 rev](https://www.amazon.co.uk/dp/0198487312) [3**Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+**Learning Resources**£19.12**4.7★7,788 rev](https://www.amazon.co.uk/dp/B08N55DKJ6) [4**Oxford University Press Numicon: 5-shapes (Pack of 10)**Oxford University Press**£5.45**5.0★4 rev](https://www.amazon.co.uk/dp/0198417055)
### **Newest**
by launch date
[**Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+**Learning Resources**£19.12**7,788 rev5y ago](https://www.amazon.co.uk/dp/B08N55DKJ6) [**Oxford University Press Numicon: 5-shapes (Pack of 10)**Oxford University Press**£5.45**4 rev9y ago](https://www.amazon.co.uk/dp/0198417055) [**Numicon: Box of Numicon Shapes 1-10**Oxford University Press**£5.10**1,603 rev14y ago](https://www.amazon.co.uk/dp/0198487312) [**Numicon: Box of 80 Numicon Shapes**Numicon**£32.29**1,434 rev14y ago](https://www.amazon.co.uk/dp/0198487274)
### **Trending**
90-day click momentum
[**Oxford University Press Numicon: 5-shapes (Pack of 10)**Oxford University Press**£5.45**5.0★**▲ 433%**](https://www.amazon.co.uk/dp/0198417055) [**Numicon: Box of 80 Numicon Shapes**Numicon**£32.29**4.8★**▲ 45%**](https://www.amazon.co.uk/dp/0198487274) [**Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+**Learning Resources**£19.12**4.7★**— 3%**](https://www.amazon.co.uk/dp/B08N55DKJ6) [**Numicon: Box of Numicon Shapes 1-10**Oxford University Press**£5.10**4.6★**▼ 61%**](https://www.amazon.co.uk/dp/0198487312)
## **What buyers say about numicon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Educational-Overall**35%
*“Very educational”*
**Fun/Entertainment Experience**21%
*“we've had lots of fun play”*
**Quality-Overall**14%
*“Great quality and accessories”*
**Value For Money**10%
*“good price for a set that comes in a case”*
**Strength**4%
*“good sized sturdy pieces”*
**Durability**3%
*“Great Numberblocks toy - durable”*
**Advertised Vs Actual Product**2%
*“As shown”*
**Gifting Purpose**2%
*“Birthday gift”*
**Assembly/Installation**1%
*“ease to assemble”*
**Collectibles**1%
*“can't wait to add to the collection with the rest of numberblock themed items”*
### **What buyers complain about **
**Size-Overall**33%
*“Great bit small”*
**Color**17%
*“Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters”*
**Value For Money**11%
*“a little over priced”*
### **Top return reasons **
**Defective Material/Parts**28%
**Gifting Purpose**22%
**Assembly/Installation**7%
**Quality-Overall**7%
**Size-Overall**7%
**Value For Money**7%
**Product Condition**6%
**Adhesion/Stickiness**4%
**Color**4%
**Ease Of Cleaning**4%
## **Common questions**
- **Is numicon profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 4 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (28/100).
- **How competitive is the numicon niche?**
- 3 brands and 55 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in numicon?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.8%.
- **When does demand for numicon peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the numicon niche?**
- Listings span £5.10–£32.29; the average listing price is £15.49 (sweet spot $15–$100). The average incumbent carries 2,707 reviews — the moat a new listing must climb.
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