---
title: "Natures Menu Dog Treats — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/natures-menu-dog-treats"
last_updated: "2026-07-31T15:16:34.006Z"
locale: en
meta:
description: "Niche score 44/100 · £121K/yr market · 52K searches/yr · £14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £121K/yr market · 52K searches/yr · £14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Natures Menu Dog Treats — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **natures menu dog treats**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 19Conversion 97Competition 24Returns 100Price range 43Avg price 72Brand share 13Review moat 95Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****103.14**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.65**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.73–£20.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£121K**
£121K/yr · 52K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, natures menu dog treats is a £121K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **natures menu dog treats market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£88K–£117K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**95%**
Top 20: 95%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Natures Menu63% - WUNDAPETS17% - Baboo Store Ltd12% - --5% - MUDZSAL3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -12.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/natures-menu-dog-treats/trend)
## **Top natures menu dog treats search terms**
- **natures menu dog treats**42K/yr-14.9%11.6% conv. - **natures menu treats**4K/yr-1.4%11.0% conv. - **natures menu puppy treats**4K/yr-1.7%10.0% conv. - **natures menu meaty treats**2K/yr-0.3%17.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/natures-menu-dog-treats/search-terms)
## **Top natures menu dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g**Natures Menu**£16.06**4.7★143 rev](https://www.amazon.co.uk/dp/B0F22JJLD1) [2**Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g**Natures Menu**£16.16**4.9★33 rev](https://www.amazon.co.uk/dp/B0F22HTMVT) [3**Natures Menu Original Mixed variety Real Meaty Dog Treats 50g Box Of 12 (3 Flavours)**Baboo Store Ltd**£18.78**4.7★50 rev](https://www.amazon.co.uk/dp/B0DW6VKGQ3) [4**WUNDAPETS 3 PACK NATURES MENU ORIGINAL REAL MEATY TREATS MIXED VARIETY DOG PUPPY TREATS 50G**WUNDAPETS**£8.30**4.5★16 rev](https://www.amazon.co.uk/dp/B0DTV4HPTW) [5**NATURES MENU ORIGINAL MIXED VARIETY REAL MEATY TREATS DOG PUPPY TREATS 50G - CASE OF 12 (3 FLAVOURS)**WUNDAPETS**£20.41**4.5★36 rev](https://www.amazon.co.uk/dp/B0CZTK6JM7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natures Menu Multi-Pack Freeze-Dried Meat Bites (12 x 15g) Chicken Beef Lamb & Turkey**MUDZSAL**£11.74**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FPMHCVD3) [**Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g**Natures Menu**£16.06**143 rev1y ago](https://www.amazon.co.uk/dp/B0F22JJLD1) [**Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g**Natures Menu**£16.16**33 rev1y ago](https://www.amazon.co.uk/dp/B0F22HTMVT) [**Natures Menu Meaty Treats for Puppy Dogs with Chicken - 12 x 50g**Natures Menu**£16.64**34 rev1y ago](https://www.amazon.co.uk/dp/B0F22HSPB7) [**Natures Menu Raw Freeze Dried Treats - Chicken - 20 x 15g**Natures Menu**£14.66**43 rev1y ago](https://www.amazon.co.uk/dp/B0F22K2WKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natures Menu Multi-Pack Freeze-Dried Meat Bites (12 x 15g) Chicken Beef Lamb & Turkey**MUDZSAL**£11.74**5.0★**▲ 273%**](https://www.amazon.co.uk/dp/B0FPMHCVD3) [**Country Hunter Natures Menu Natures Menu Superfood Selection Pouches for Dogs (12x 150 g)**Natures Menu**£11.05**4.5★**▲ 90%**](https://www.amazon.co.uk/dp/B01INRE8NQ) [**Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g**Natures Menu**£16.16**4.9★**▲ 71%**](https://www.amazon.co.uk/dp/B0F22HTMVT) [**3 x Natures Menu Real Meaty Treats with Beef Chicken Chicken and lamb 50g**Baboo Store Ltd**£7.73**4.8★**▲ 10%**](https://www.amazon.co.uk/dp/B0DQJJR5J2) [**Natures Menu Raw Freeze Dried Treats - Chicken - 20 x 15g**Natures Menu**£14.66**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0F22K2WKN)
**~~View all trending →~~**
## **What buyers say about natures menu dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**52%
*“Dog thoroughly enjoys them”*
**Value For Money**11%
*“Really good value”*
**Taste-Overall**10%
*“My dogs absolute favourite treats”*
**Quality-Overall**9%
*“Good quality food repeat buy”*
**Ingredients-Overall**5%
*“Clean ingredients and her having allergies, never has had an upset tummy or skin issues from them”*
**Durability**2%
*“so they last longer”*
**Fun/Entertainment Experience**2%
*“Happy pooches”*
**Advertised Vs Actual Product**2%
*“Product as described”*
**Ease Of Chewing/Swallowing**2%
*“Easy to chew”*
**Flavor**1%
*“Arrived quickly 3 flavours”*
### **What buyers complain about **
**Value For Money**50%
*“These may look expensive”*
**Size-Overall**11%
*“Very loose poo”*
**Ingredients-Overall**11%
*“Read new ingredients”*
**Smell**11%
*“have a horrendous smell about them as well as white stuff on them which is unusual”*
**Durability**6%
*“Easy to break apart for small dogs”*
## **Common questions**
- **Is natures menu dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the natures menu dog treats niche?**
- 4 brands and 44 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in natures menu dog treats?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for natures menu dog treats peak?**
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the natures menu dog treats niche?**
- Listings span £7.73–£20.41; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.
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