---
title: "Natural Dog Treats — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/natural-dog-treats"
last_updated: "2026-07-31T12:29:16.403Z"
locale: en
meta:
description: "Niche score 49/100 · £82K/yr market · 91K searches/yr · £5.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £82K/yr market · 91K searches/yr · £5.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Natural Dog Treats — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **natural dog treats**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 20Conversion 97Competition 74Returns 100Price range 50Avg price 16Brand share 10Review moat 58Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,191.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.17–£28.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£82K**
£82K/yr · 91K searches
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.76**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, natural dog treats is a £82K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **natural dog treats market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£86K–£115K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**43**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 88%
**Open market**
**3%**
- Hollings87% - Hungry Pets5% - Dudley's2% - UPRAW2% - Pets Purest1% - PAWLICIOUS1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/natural-dog-treats/trend)
## **Top natural dog treats search terms**
- **hollings dog treats**40K/yr-7.4%21.2% conv. - **raw dog treats**19K/yr-14.6%5.5% conv. - **hollings**15K/yr-7.7%17.2% conv. - **natural dog treats for large dogs**12K/yr-9.6%4.2% conv. - **air dried dog treats**4K/yr-16.7%3.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/natural-dog-treats/search-terms)
## **Top natural dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hollings Gourmet Beef & Wild Boar Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)**Hollings**£2.05**4.7★79 rev](https://www.amazon.co.uk/dp/B0GPR8ZVWL) [2**Hollings Pig Ear Strips Dog Treats 100% Natural Air Dried Long Lasting Chews for Adult Dogs Grain Free & High in Protein (150g)**Hollings**£2.29**4.6★799 rev](https://www.amazon.co.uk/dp/B007JUWW6O) [3**Hollings Sprats 100g**Hollings**£2.69**4.6★5,725 rev](https://www.amazon.co.uk/dp/B01BNKHHTC) [4**Hollings Gourmet Pork & Black Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)**Hollings**£1.91**4.8★49 rev](https://www.amazon.co.uk/dp/B0GPR25J1V) [5**Hollings Chicken Feet Dog Treats 100% Natural & Crunchy Treats for Adult Dogs Grain Free & High in Protein (100g)**Hollings**£2.17**4.5★1,332 rev](https://www.amazon.co.uk/dp/B074P63CHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hollings Gourmet Beef & Wild Boar Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)**Hollings**£2.05**79 rev5mo ago](https://www.amazon.co.uk/dp/B0GPR8ZVWL) [**Hollings Gourmet Pork & Black Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)**Hollings**£1.91**49 rev5mo ago](https://www.amazon.co.uk/dp/B0GPR25J1V) [**UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Beef)**UPRAW**£18.11**39 rev1y ago](https://www.amazon.co.uk/dp/B0FJSBTPQZ) [**Natural Dog Treat Box Rabbit Chicken Pork Duck 50 Pieces**Hungry Pets**£15.49**517 rev1y ago](https://www.amazon.co.uk/dp/B0DQL5W8BQ) [**PAWLICIOUS Rabbit Ears with Fur for Dogs 200g 100% Natural Air-Dried Treat Chew for Dog Puppy & Senior Healthy & Hypoallergenic Dog Food Grain & Gluten Free Pet Treats**PAWLICIOUS**£6.58**396 rev2y ago](https://www.amazon.co.uk/dp/B0D2R8574G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dudleys 100% Natural Doggy Treat & Chew Box for Dogs | Delicious Healthy Long Lasting Dog Treats | Grain Gluten & Lactose Free**Dudley's**£16.99**4.2★**▲ 375%**](https://www.amazon.co.uk/dp/B095CVLZG8) [**Hollings Gourmet Beef & Wild Boar Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)**Hollings**£2.05**4.7★**▲ 309%**](https://www.amazon.co.uk/dp/B0GPR8ZVWL) [**Hollings Gourmet Pork & Black Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)**Hollings**£1.91**4.8★**▲ 300%**](https://www.amazon.co.uk/dp/B0GPR25J1V) [**UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Beef)**UPRAW**£18.11**4.4★**▲ 276%**](https://www.amazon.co.uk/dp/B0FJSBTPQZ) [**Hollings Sausages with Venison Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs Made with Natural Ingredients (3-Pack)**Hollings**£2.05**4.4★**▲ 213%**](https://www.amazon.co.uk/dp/B00GVDZ4VK)
**~~View all trending →~~**
## **What buyers say about natural dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**35%
*“Dog approved”*
**Value For Money**12%
*“Excellent value”*
**Quality-Overall**10%
*“Good variety”*
**Taste-Overall**9%
*“clearly taste great”*
**Ease Of Chewing/Swallowing**4%
*“Good natural chew”*
**Size-Overall**4%
*“they are all consistently sized”*
**Smell**4%
*“Smell yummy”*
**Durability**3%
*“This is a perfect treat as theyre durable”*
**Ingredients-Overall**2%
*“GOOD INGREDIENTS”*
**Flavor**1%
*“Full of flavour”*
### **What buyers complain about **
**Smell**16%
*“Awful chemical smell”*
**Size-Overall**10%
*“Not fit for purpose”*
**Value For Money**6%
*“Very disappointed as for the price”*
**Quality-Overall**5%
*“Very poor quality”*
**Indigestion**4%
*“DANGEROUS TO INGEST”*
**Advertised Vs Actual Product**4%
*“Description very misleading”*
**Hard Feel**4%
*“- Its quite hard”*
**Ease Of Chewing/Swallowing**3%
*“So so horrible - worst of any dog chew weve tried”*
**Durability**3%
*“so I broke a couple in half”*
**Moist/Dry**2%
*“The bones were also very dry”*
## **Common questions**
- **Is natural dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the natural dog treats niche?**
- 10 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in natural dog treats?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for natural dog treats peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the natural dog treats niche?**
- Listings span £1.17–£28.86; the average listing price is £5.76 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)