---
title: "Markies Dog Biscuits — £142K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/markies-dog-biscuits"
last_updated: "2026-07-31T12:09:07.324Z"
locale: en
meta:
description: "Niche score 51/100 · £142K/yr market · 73K searches/yr · £13.45 avg price. Soft demand (-12.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £142K/yr market · 73K searches/yr · £13.45 avg price. Soft demand (-12.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Markies Dog Biscuits — £142K/yr Amazon UK Niche (2026) - Flapen"
---
# **markies dog biscuits**
**Worth a look**
Shows low returns (0.0%), but soft demand (-12.6% this quarter) keeps it on the watch list.
Market size 31Growth 19Conversion 97Competition 53Returns 100Price range 63Avg price 62Brand share 20Review moat 78Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****438.27**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.21–£38.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.45**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£142K**
£142K/yr · 73K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, markies dog biscuits is a £142K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **markies dog biscuits market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£135K–£168K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#676**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **54%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**5%**
- Pedigree36% - MALTBYS' STORES 1904 LTD20% - Trusty14% - SKVDNTRADE813% - Extra Select9% - Generic4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -12.6% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/markies-dog-biscuits/trend)
## **Top markies dog biscuits search terms**
- **markies dog biscuits**24K/yr-10.8%12.1% conv. - **markies**13K/yr+4.8%12.3% conv. - **mini markies dog biscuits**14K/yr-24.4%12.3% conv. - **mini markies**9K/yr-12.4%11.6% conv. - **markies mini dog biscuits treats**5K/yr-6.6%12.1% conv. - **pedigree markies**5K/yr-20.8%8.5% conv. - **pedigree mini markies**3K/yr-34.3%5.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/markies-dog-biscuits/search-terms)
## **Top markies dog biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£11K12%£17K16%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Maltbys Stores 1kg Mini Markies Biscuits with Marrowbone Dog Biscuit Treats [MLGV]](https://m.media-amazon.com/images/I/61xuCiDDULL.jpg)**Maltbys Stores 1kg Mini Markies Biscuits with Marrowbone Dog Biscuit Treats \[MLGV\]**MALTBYS' STORES 1904 LTD**£8.26**4.6★482 rev](https://www.amazon.co.uk/dp/B09D3WXLXQ) [2**Pedigree Markies - Biscuits Dog Treats With Marrowbone 12 x 500g**Pedigree**£18.76**4.7★1,359 rev](https://www.amazon.co.uk/dp/B004ER3YY4) [3**Crunchy Mini Markies Dog Treats 2 x 500g Value Pack | Chewy Meaty-Filled Biscuits Dog Treats With Marrowbone | Packed by SKVDNTRADE8 LTD**SKVDNTRADE8**£7.62**4.4★24 rev](https://www.amazon.co.uk/dp/B0G3TZL7F3) [4**Pedigree Markies Mini Dog Treats 500g**Pedigree**£2.99**4.7★1,359 rev](https://www.amazon.co.uk/dp/B0058HUU1O) [5**Extra Select Marrowbone Rolls - Crunchy Dog Biscuits & Snacks with Meaty Center - Marrow Bone Puppy Treats & Bedtime Biscuits for Dogs - 500 g**Extra Select**£2.86**4.5★233 rev](https://www.amazon.co.uk/dp/B09V88PRYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Markies Dog Biscuits 500g | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Dog Treats for Small Dogs Medium & Seniors | Dog Biscuits & Snacks | by Trusty Pet Supplies**Trusty**£7.48**39 rev4mo ago](https://www.amazon.co.uk/dp/B0GRBPBCJT) [**Markies Dog Biscuits 2kg | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Dog Treats for Small Dogs Medium & Seniors | Dog Biscuits & Snacks | by Trusty Pet Supplies**Trusty**£15.36**39 rev4mo ago](https://www.amazon.co.uk/dp/B0GRC5YFVF) [**Mini Markies Dog Biscuits 1.25kg | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Treats for Small Dogs Medium & Senior | Small Dog Biscuit | by Trusty Pet Supplies**Trusty**£10.08**67 rev5mo ago](https://www.amazon.co.uk/dp/B0GNTJPX81) [**Mini Markies Dog Biscuits 500g | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Dog Treats for Small Dogs Medium & Seniors | Small Dog Biscuits | by Trusty Pet Supplies**Trusty**£7.52**67 rev5mo ago](https://www.amazon.co.uk/dp/B0GNTLBJ5G) [**Markies Original Tasty Biscuits Snacks Marrowbone 500g Bundle of 2 - Crunchy Biscuits with Succulent Flavors Perfect for Playtime -BY SKVDNTRADE8**SKVDNTRADE8**£6.90**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G4Z3685C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Markies Dog Biscuits 500g | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Dog Treats for Small Dogs Medium & Seniors | Dog Biscuits & Snacks | by Trusty Pet Supplies**Trusty**£7.48**4.2★**▲ 217%**](https://www.amazon.co.uk/dp/B0GRBPBCJT) [**Mini Markies Dog Biscuits 1.25kg | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Treats for Small Dogs Medium & Senior | Small Dog Biscuit | by Trusty Pet Supplies**Trusty**£10.08**4.2★**▲ 138%**](https://www.amazon.co.uk/dp/B0GNTJPX81) [**Mini Markies Dog Biscuits 500g | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Dog Treats for Small Dogs Medium & Seniors | Small Dog Biscuits | by Trusty Pet Supplies**Trusty**£7.52**4.2★**▲ 124%**](https://www.amazon.co.uk/dp/B0GNTLBJ5G) [**Markies Dog Biscuits 2kg | Crunchy Dog Biscuit with Meaty Centre | Training Treats for Dogs | Dog Treats for Small Dogs Medium & Seniors | Dog Biscuits & Snacks | by Trusty Pet Supplies**Trusty**£15.36**4.2★**▲ 121%**](https://www.amazon.co.uk/dp/B0GRC5YFVF) [**Extra Select Marrowbone Rolls - Crunchy Dog Biscuits & Snacks with Meaty Center - Marrow Bone Puppy Treats & Bedtime Biscuits for Dogs - 500 g**Extra Select**£2.86**4.5★**▲ 105%**](https://www.amazon.co.uk/dp/B09V88PRYK)
**~~View all trending →~~**
## **What buyers say about markies dog biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**43%
*“Great for dogs”*
**Value For Money**24%
*“Good price”*
**Quality-Overall**9%
*“Good quality cost”*
**Taste-Overall**8%
*“Her favourite treat”*
**Size-Overall**5%
*“They're a good size”*
**Fun/Entertainment Experience**2%
*“dogs really enjoyed them”*
**Soft Feel**2%
*“Biscuits were very soft”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Gifting Purpose**1%
*“Great for a general reward treat”*
**Smell**1%
*“there's no nasty smell either”*
### **What buyers complain about **
**Size-Overall**24%
*“These are HUGE”*
**Value For Money**17%
*“a little over priced imo”*
**Advertised Vs Actual Product**11%
*“But there was an image of a peacock feather on the image amd did not come with one as advertised”*
**Hard Feel**9%
*“They are very hard biscuits”*
**Indigestion**7%
*“They would get an upset belly shortly after eating. about an hour”*
**Ingredients-Overall**2%
*“This has me concerned maybe different quality or quantities of ingredients from the leading brand I have always previously used hence the caution with a loss of a star”*
**Weight Light**2%
*“weighed it 65g short”*
**Ease Of Chewing/Swallowing**1%
*“My rescue barely chews anything”*
**Moist/Dry**1%
*“left in the rain so was damp”*
## **Common questions**
- **Is markies dog biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £142K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the markies dog biscuits niche?**
- 9 brands and 81 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in markies dog biscuits?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for markies dog biscuits peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the markies dog biscuits niche?**
- Listings span £1.21–£38.66; the average listing price is £13.45 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.
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