---
title: "Liver Treats Dogs — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/liver-treats-dogs"
last_updated: "2026-07-31T10:42:05.304Z"
locale: en
meta:
description: "Niche score 51/100 · £74K/yr market · 45K searches/yr · £8.25 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £74K/yr market · 45K searches/yr · £8.25 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liver Treats Dogs — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **liver treats dogs**
**Worth a look**
Shows searches that convert (20.2% search→purchase), but a small market ($74K/yr) keeps it on the watch list.
Market size 19Growth 19Conversion 100Competition 76Returns 100Price range 41Avg price 23Brand share 44Review moat 73Quality gap 30
**Conversion**
**Incredible****20.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****571.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.12–£24.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.25**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£74K**
£74K/yr · 45K searches
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liver treats dogs is a £74K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liver treats dogs market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£66K–£83K**
- units × avg price
- **Conversion rate**
- **20.2%**
- **Avg BSR**
- **#581**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **65%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 83%
**Open market**
**16%**
- Adventuros36% - PET MUNCHIES14% - Hollings13% - Wild Antler9% - Pure & Natural7% - Britten and James5% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/liver-treats-dogs/trend)
## **Top liver treats dogs search terms**
- **venison treats for dogs**19K/yr-6.5%15.8% conv. - **adventuros dog treats**11K/yr-17.9%10.7% conv. - **venison dog treats**6K/yr-7.0%12.6% conv. - **adventuros**3K/yr-15.2%15.6% conv. - **purina dog treats**3K/yr-12.1%6.8% conv. - **venison chews for dogs**3K/yr-14.6%9.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/liver-treats-dogs/search-terms)
## **Top liver treats dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£7K12%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ADVENTUROS Strips Venison Dog Treats 90g (Pack of 6)**Adventuros**£5.72**4.8★211 rev](https://www.amazon.co.uk/dp/B01ETQF44M) [2**ADVENTUROS Nuggets Wild Boar Dog Treats 90g (Pack of 6)**Adventuros**£6.12**4.7★686 rev](https://www.amazon.co.uk/dp/B00R7BA06O) [3**Hollings Venison Bites Dog Training Treats Delicious Venison Treats for Adult Dogs High in Protein & Made with 100% Natural Ingredients (75g)**Hollings**£2.63**4.7★239 rev](https://www.amazon.co.uk/dp/B07XQRBLXJ) [4**ADVENTUROS Sticks Buffalo Dog Treats 120g**Adventuros**£1.39**4.6★5,790 rev](https://www.amazon.co.uk/dp/B014PCS6UO) [5**Wild Antler 100% Venison Training Treats for Dogs Air-Dried Natural Dog Snacks Single Protein Grain Free Rewards for Puppies and Adult Dogs UK Made 150g**Wild Antler**£8.14**4.5★17 rev](https://www.amazon.co.uk/dp/B0FD8W4DK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AdVENTUROS LOW FAT Dog Treats Bundle - 2x VENISON Wild Strips 90g and 2x BUFFALO Wild Sticks 120g Natural Flavoured Dog Chews**DigiMart**£8.72**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FYHL3F9B) [**Premium Dried Venison Skin Dog Chew Treat by Britten and James (500g)**Britten and James**£13.99**48 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQC2WX6) [**Wild Antler 100% Venison Training Treats for Dogs Air-Dried Natural Dog Snacks Single Protein Grain Free Rewards for Puppies and Adult Dogs UK Made 150g**Wild Antler**£8.14**17 rev1y ago](https://www.amazon.co.uk/dp/B0FD8W4DK4) [**Drool Pet Products 100% Pure Dried Fresh Meat Venison | Single Pack Training Treats for Dogs | 1 x 1kg Pack Air-Dried Nibbles Dog Chews for Dogs & Puppies 1kg Venison**drool**£17.93**4 rev1y ago](https://www.amazon.co.uk/dp/B0F6V38DP5) [**Pets Purest Venison Treats for Dogs Air-Dried Venison Meat Strips - 100% Natural Dog Chews Grain Free Raw Low Fat Dog Treats Suitable for Puppy & Senior - 100g**Pets Purest**£7.66**19 rev1y ago](https://www.amazon.co.uk/dp/B0F5BP7WYD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Drool Pet Products 100% Pure Dried Fresh Meat Venison | Single Pack Training Treats for Dogs | 1 x 1kg Pack Air-Dried Nibbles Dog Chews for Dogs & Puppies 1kg Venison**drool**£17.93**4.4★**▲ 228%**](https://www.amazon.co.uk/dp/B0F6V38DP5) [**ADVENTUROS Sticks Buffalo Dog Treats 120g**Adventuros**£1.39**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B014PCS6UO) [**Wild Antler 100% Venison Training Treats for Dogs Air-Dried Natural Dog Snacks Single Protein Grain Free Rewards for Puppies and Adult Dogs UK Made 150g**Wild Antler**£8.14**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B0FD8W4DK4) [**ADVENTUROS Nuggets Wild Boar Dog Treats 90g**Adventuros**£1.34**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B0151I2Q7K) [**Pet Munchies Venison & Beef Liver Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g**PET MUNCHIES**£1.19**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B06Y3WGZTZ)
**~~View all trending →~~**
## **What buyers say about liver treats dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**43%
*“Good product for dogs”*
**Taste-Overall**9%
*“Good treat”*
**Value For Money**8%
*“Good value”*
**Durability**5%
*“Long lasting”*
**Size-Overall**5%
*“size is good for most of them”*
**Ease Of Chewing/Swallowing**5%
*“Best Chews”*
**Quality-Overall**5%
*“Product good and as described”*
**Smell**3%
*“Don't smell bad”*
**Ingredients-Overall**3%
*“Ingredients are good too”*
**Flavor**2%
*“They are good in flavour”*
### **What buyers complain about **
**Size-Overall**28%
*“Quite large”*
**Value For Money**12%
*“Too expensive now”*
**Smell**9%
*“Disgusting smell of chemicals in the plastic”*
**Indigestion**7%
*“had diarrhea I didn't put the 2”*
**Hard Feel**6%
*“Too hard”*
**Quality-Overall**3%
*“Not consistant with sizes and quality”*
**Adhesion/Stickiness**3%
*“not very sticky”*
**Moist/Dry**2%
*“All my venison chewy steaks are all coming very dry”*
**Ingredients-Overall**2%
*“they must have changed the ingredients”*
**Thickness**2%
*“Previous deer skin chews I have purchased elsewhere have been thin”*
## **Common questions**
- **Is liver treats dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 40 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the liver treats dogs niche?**
- 16 brands and 123 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in liver treats dogs?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
- **When does demand for liver treats dogs peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the liver treats dogs niche?**
- Listings span £1.12–£24.70; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.
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