---
title: "Search terms — licky mats for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/licky-mats-for-dogs/search-terms"
last_updated: "2026-07-31T21:44:12.913Z"
locale: en
meta:
  description: "Niche score 56/100 · £364K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £364K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — licky mats for dogs - Flapen"
---

# **licky mats for dogs**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 37Conversion 95Competition 52Returns 98Price range 0Avg price 16Brand share 67Review moat 45Quality gap 55

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£364K**

£364K/yr · 484K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,003.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.89**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.29–£9.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100