---
title: "Large Dog Crate — £123K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/large-dog-crate"
last_updated: "2026-07-31T12:08:28.272Z"
locale: en
meta:
description: "Niche score 49/100 · £123K/yr market · 116K searches/yr · £45.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £123K/yr market · 116K searches/yr · £45.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Large Dog Crate — £123K/yr Amazon UK Niche (2026) - Flapen"
---
# **large dog crate**
**Skip it**
Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 29Competition 61Returns 95Price range 95Avg price 95Brand share 57Review moat 24Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£45.82**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£21.15–£97.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£123K**
£123K/yr · 116K searches
**Review moat**
**Bad****5,097.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, large dog crate is a £123K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **large dog crate market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£92K–£115K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**18%**
- Cardys18% - Feandrea15% - FurDreams14% - Amazon Basics12% - Straame11% - Vivo Technologies11%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/large-dog-crate/trend)
## **Top large dog crate search terms**
- **extra large dog crate**34K/yr-13.2%1.7% conv. - **extra large dog cage**19K/yr+11.1%1.0% conv. - **36 inch dog crate**16K/yr-21.9%3.5% conv. - **42 inch dog crate**10K/yr-6.8%2.7% conv. - **xl dog cage**8K/yr-1.6%1.7% conv. - **xl dog crate for large dogs**8K/yr-17.6%2.3% conv. - **xxl dog cage**4K/yr-7.2%1.1% conv. - **xlarge dog crate**4K/yr-12.4%2.3% conv. - **large cage**4K/yr+2.7%0.2% conv. - **x large dog crate**4K/yr-16.1%2.5% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/large-dog-crate/search-terms)
## **Top large dog crate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£15K16%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardys XL Dog Crate | Extra Large Dog Cage | Pet Cages with 2 Doors Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Training & Travel Dog Crate XL Size 42 inch - Sliding Bolts**Cardys**£56.08**4.6★2,657 rev](https://www.amazon.co.uk/dp/B09P3W2QZT) [2**Feandrea Dog Crate Foldable Dog Cage with 2 Doors Removable Tray 122 x 74.5 x 80.5 cm XXL Black PPD48H**Feandrea**£44.49**4.6★10,870 rev](https://www.amazon.co.uk/dp/B00NEF20J2) [3**Straame Heavy-Duty Folding Dog Crate for XL Dogs 107 × 68 × 75 cm (42) Black Metal Cage with Front & Side Doors Chew-Resistant Removable Easy-Clean Plastic Tray & Carry Handle**Straame**£37.73**4.5★374 rev](https://www.amazon.co.uk/dp/B0FHHNY59G) [4**FurDreams 42 Folding Dog Crate for XL Dogs - Heavy-Duty Black Metal Cage with Front & Side Doors Chew-Resistant Plastic Tray & Carry Handle Quick Setup (107 × 69 × 77 cm)**FurDreams**£37.35**4.5★3,362 rev](https://www.amazon.co.uk/dp/B09C6FRS2R) [5**Dog Crate Extra Large Dog Puppy Pet Cage with 2 Doors (Front & Side) Large Dog Crate with Removal Tray Folding Metal Pet Dog Puppy Training Cage Crate for Large Dogs (XL 42)**Vivo Technologies**£41.90**4.6★509 rev](https://www.amazon.co.uk/dp/B0CZ72P158)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01**Feandrea**£90.03**31 rev5mo ago](https://www.amazon.co.uk/dp/B0G1MF1ZS2) [**Straame Heavy-Duty Folding Dog Crate for XL Dogs 107 × 68 × 75 cm (42) Black Metal Cage with Front & Side Doors Chew-Resistant Removable Easy-Clean Plastic Tray & Carry Handle**Straame**£37.73**374 rev1y ago](https://www.amazon.co.uk/dp/B0FHHNY59G) [**Straame Heavy-Duty Folding Dog Crate for Large Dogs 92 × 57 × 63 cm (36) Black Metal Cage with Front & Side Doors Chew-Resistant Removable Easy-Clean Plastic Tray & Carry Handle**Straame**£30.33**374 rev1y ago](https://www.amazon.co.uk/dp/B0FHHQTYYW) [**Straame Heavy-Duty Folding Dog Crate 30 inch for Medium Dogs 78 x 46 x 53 cm Black Metal Wire Pet Cage with 2 Doors Secure Sliding Latches Removable Leak-Proof Tray Carry Handle Fold-Flat Design**Straame**£21.15**374 rev1y ago](https://www.amazon.co.uk/dp/B0FHHRG7QW) [**Dog Crate Extra Large Dog Puppy Pet Cage with 2 Doors (Front & Side) Large Dog Crate with Removal Tray Folding Metal Pet Dog Puppy Training Cage Crate for Large Dogs (XXL 48)**Vivo Technologies**£52.02**509 rev1y ago](https://www.amazon.co.uk/dp/B0FGQDQ5RY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIVCHI Dog Crate Heavy-Duty Folding Dog Cage for Large Dogs Chew-Resistant Metal Cage with Front & Side Doors Removable Easy-Clean Plastic Tray & Carry Handle (Black 91.5 x 58 x 63 cm)**DIVCHI**£36.48**4.7★**▲ 232%**](https://www.amazon.co.uk/dp/B0DXTF5H2M) [**Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01**Feandrea**£90.03**4.2★**▲ 217%**](https://www.amazon.co.uk/dp/B0G1MF1ZS2) [**Feandrea Dog Crate Foldable Dog Cage with 2 Doors Removable Tray 77.5 x 48.5 x 55.5 cm M Black PPD30H**Feandrea**£21.59**4.6★**▲ 191%**](https://www.amazon.co.uk/dp/B00QF6OAPO) [**The Fellie Large Dog Crate 42 Puppy Crates Large with Removal Tray Folding Metal Travel Cage with Double Door Ideal for Puppy Training Portable Dog Cage for Car Boot**The Fellie**£37.66**4.6★**▲ 178%**](https://www.amazon.co.uk/dp/B0FCC5BLZ5) [**UNDERDOG Metal Dog Crate/Cage Pet Black Metal Folding Cage with 2 Doors Sliding Chew Resistant Plastic Base Tray Heavy Duty Puppy Training Solution (36 large Dog Crate)**BUNNY BUSINESS**£30.92**4.4★**▲ 109%**](https://www.amazon.co.uk/dp/B0B2RNB5LM)
**~~View all trending →~~**
## **What buyers say about large dog crate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Good size”*
**Quality-Overall**18%
*“great quality, easy to assemble”*
**Strength**14%
*“sturdy construction”*
**Value For Money**13%
*“reasonable price”*
**Assembly/Installation**7%
*“easy to put together, recommended”*
**Pet Friendly**5%
*“Our little dog absolutely loves it - he has so much more room now”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
**Ease Of Use**1%
*“I can say its very convenient”*
**Durability**1%
*“been in use a few weeks with no issues”*
**Lock Proof**1%
*“locking device makes this item very safe”*
### **What buyers complain about **
**Size-Overall**18%
*“Large”*
**Strength**18%
*“Flimsy”*
**Quality-Overall**11%
*“Poor quality”*
**Value For Money**4%
*“spend a bit more money”*
**Ease Of Use**4%
*“won't let you open the door”*
**Advertised Vs Actual Product**3%
*“It's great - a bit deceiving when first arrived - size of the box bewildering”*
**Assembly/Installation**3%
*“Not easy to assemble”*
**Instructions/User Manual/Troubleshooting**3%
*“Not impressed poor instructions”*
**Weight Heavy**2%
*“Just a little heavy once youve got blankets and things inside”*
**Rusts/Corrodes**2%
*“Some of the bars were ragged at the ends on mine”*
### **Top return reasons **
**Size-Overall**83%
**Strength**3%
**Escape Proof**2%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**1%
**Weight Heavy**1%
**Locking Mechanism**1%
**Quality-Overall**1%
**Compatibility-Overall**1%
**Assembly/Installation**1%
## **Common questions**
- **Is large dog crate profitable to sell on Amazon United Kingdom?**
- The niche generates £123K/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the large dog crate niche?**
- 18 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in large dog crate?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.9%.
- **When does demand for large dog crate peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the large dog crate niche?**
- Listings span £21.15–£97.14; the average listing price is £45.82 (sweet spot $15–$100). The average incumbent carries 5,097 reviews — the moat a new listing must climb.
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