---
title: "Products — kong paste - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/kong-paste/products"
last_updated: "2026-07-31T12:50:25.224Z"
locale: en
meta:
  description: "Niche score 42/100 · £114K/yr market · 99K searches/yr · £8.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £114K/yr market · 99K searches/yr · £8.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — kong paste - Flapen"
---

# **kong paste**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 11Conversion 96Competition 25Returns 100Price range 26Avg price 23Brand share 3Review moat 48Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,702.41**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£114K**

£114K/yr · 99K searches

**Price range**

**Okay****£2.03–£19.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£8.45**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-27.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand