---
title: "Irish Rover Superfood Dog Treats — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/irish-rover-superfood-dog-treats"
last_updated: "2026-08-01T13:12:56.076Z"
locale: en
meta:
description: "Niche score 43/100 · £76K/yr market · 17K searches/yr · £21.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £76K/yr market · 17K searches/yr · £21.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Irish Rover Superfood Dog Treats — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **irish rover superfood dog treats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 18Conversion 100Competition 13Returns 100Price range 95Avg price 91Brand share 0Review moat 90Quality gap 19
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****£19.87–£22.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£21.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****192.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£76K**
£76K/yr · 17K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, irish rover superfood dog treats is a £76K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **irish rover superfood dog treats market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£64K–£86K**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#573**
- **Page quality**
- **0%**
- **Prime**
- **13%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Irish Rover75% - slamtech20% - Sales Tradings Limited5%
## **Demand**
Weekly Amazon search volume, last 26 weeks — -14.7% search growth over the last 90 days.
350250Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/irish-rover-superfood-dog-treats/trend)
## **Top irish rover superfood dog treats search terms**
- **irish rover superfood dog treats**9K/yr-13.7%21.7% conv. - **irish rover dog treats**5K/yr-12.7%15.6% conv. - **irish rover**4K/yr-20.2%19.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/irish-rover-superfood-dog-treats/search-terms)
## **Top irish rover superfood dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£30K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Irish Rover Superfoods for Dogs Chicken treats with Spinach and Kale 1.5 kg brown**Irish Rover**£20.72**4.5★138 rev](https://www.amazon.co.uk/dp/B0CSKG4YSN) [2**Irish Rover Superfoods for Dogs 1.5kg in Chicken with Sweet Potato Carrot & Pumpkin**Irish Rover**£19.87**4.8★110 rev](https://www.amazon.co.uk/dp/B0CVFXQHSJ) [3**1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp**Irish Rover**£20.22**4.5★80 rev](https://www.amazon.co.uk/dp/B0CTMRV4PH) [4**Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg**slamtech**£21.23**4.8★34 rev](https://www.amazon.co.uk/dp/B0D1VK7DDB) [5**Irish Rover Superfoods for Dogs Choice of Flavours black 1 kg**Irish Rover**£22.88**4.6★449 rev](https://www.amazon.co.uk/dp/B07RHN825Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg**slamtech**£21.23**34 rev2y ago](https://www.amazon.co.uk/dp/B0D1VK7DDB) [**Irish Rover Superfoods For Dogs Chicken Spinach and Kale 1.5 Kg Sold by Slamtech**slamtech**£20.91**26 rev2y ago](https://www.amazon.co.uk/dp/B0D1VK69V6) [**Irish Rover Superfoods for Dogs 1.5kg in Chicken with Sweet Potato Carrot & Pumpkin**Irish Rover**£19.87**110 rev2y ago](https://www.amazon.co.uk/dp/B0CVFXQHSJ) [**1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp**Irish Rover**£20.22**80 rev2y ago](https://www.amazon.co.uk/dp/B0CTMRV4PH) [**Irish Rover Superfoods for Dogs Chicken treats with Spinach and Kale 1.5 kg brown**Irish Rover**£20.72**138 rev2y ago](https://www.amazon.co.uk/dp/B0CSKG4YSN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg**slamtech**£21.23**4.8★**▲ 70%**](https://www.amazon.co.uk/dp/B0D1VK7DDB) [**Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 750 g (pack of 1)**Irish Rover**£22.89**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B01EERIV2I) [**1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp**Irish Rover**£20.22**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0CTMRV4PH) [**Irish Rover Superfoods for Dogs Choice of Flavours black 1 kg**Irish Rover**£22.88**4.6★**— 3%**](https://www.amazon.co.uk/dp/B07RHN825Q) [**Irish Rover Superfoods For Dogs Chicken Spinach and Kale 1.5 Kg Sold by Slamtech**slamtech**£20.91**4.8★**— 3%**](https://www.amazon.co.uk/dp/B0D1VK69V6)
**~~View all trending →~~**
## **What buyers say about irish rover superfood dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Great value for money i will be ordered again”*
**Pet Friendly**24%
*“Our dogs favourite treat”*
**Quality-Overall**18%
*“Good quality”*
**Ease Of Chewing/Swallowing**14%
*“Easy on the stomach as well”*
**Flavor**4%
*“Dog's favourite”*
**Ingredients-Overall**4%
*“Really good ingredients”*
**Taste-Overall**2%
*“Good superfood for dogs”*
### **What buyers complain about **
**Value For Money**26%
*“May seem pricey”*
**Defective Material/Parts**17%
*“This supplier refused to replace a faulty product referring me to the manufacturer without giving any further details or continuing with the complaint”*
**Hard Feel**17%
*“They are rock hard like the sole of my boot”*
**Thickness**4%
*“thicker as they have a much higher moisture content”*
**Moist/Dry**4%
*“they have stopped de-hydrating them”*
**Size-Overall**4%
*“As you will notice they are now larger”*
## **Common questions**
- **Is irish rover superfood dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 8 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the irish rover superfood dog treats niche?**
- 3 brands and 13 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in irish rover superfood dog treats?**
- Top complaints mined from reviews: Value For Money, Defective Material/Parts, Hard Feel. The return rate is 0.0%.
- **What does it cost to enter the irish rover superfood dog treats niche?**
- Listings span £19.87–£22.89; the average listing price is £21.41 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.
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