---
title: "Products — horse wormer - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/horse-wormer/products"
last_updated: "2026-07-31T14:41:26.597Z"
locale: en
meta:
  description: "Niche score 43/100 · £35K/yr market · 85K searches/yr · £19.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £35K/yr market · 85K searches/yr · £19.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — horse wormer - Flapen"
---

# **horse wormer**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 21Conversion 27Competition 24Returns 99Price range 84Avg price 87Brand share 42Review moat 86Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.64**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****280.94**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£7.84–£58.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£35K**

£35K/yr · 85K searches