---
title: "Horse Wormer — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/horse-wormer"
last_updated: "2026-07-31T12:54:30.679Z"
locale: en
meta:
description: "Niche score 43/100 · £35K/yr market · 85K searches/yr · £19.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £35K/yr market · 85K searches/yr · £19.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Horse Wormer — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **horse wormer**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 21Conversion 27Competition 24Returns 99Price range 84Avg price 87Brand share 42Review moat 86Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****280.94**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£7.84–£58.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 85K searches
According to Flapen's Amazon United Kingdom niche tracking, horse wormer is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horse wormer market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£5K–£10K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **44%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**13%**
- Protexin Equine Premium22% - Ajfwm17% - Equine America UK16% - PRIMEVAL13% - Verm-X12% - Naqua Ltd7% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
5K4KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/horse-wormer/trend)
## **Top horse wormer search terms**
- **ivermectin horse paste**37K/yr+42.3%0.1% conv. - **horse wormer**19K/yr-18.6%0.4% conv. - **ivermectin for horses**12K/yr-7.4%0.5% conv. - **horse wormers equine**8K/yr-29.1%0.3% conv. - **equest pramox horse wormer**9K/yr-65.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/horse-wormer/search-terms)
## **Top horse wormer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£5K20%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Protexin Equine Quick Fix for Horses & Ponies Rapid Digestive Support Paste with Probiotics Helps Settle Digestive Disturbances & Support Gut Flora Peppermint Flavour 30ml Syringe**Protexin Equine Premium**£9.64**4.7★441 rev](https://www.amazon.co.uk/dp/B00A4DGFKC) [2**Ajfwm Lvermect for Horse Horse for Dewormex 100 ml**Ajfwm**£58.62**3.7★9 rev](https://www.amazon.co.uk/dp/B0GS3FHQPD) [3**PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe**PRIMEVAL**£7.84**3.8★12 rev](https://www.amazon.co.uk/dp/B09H8RFNYY) [4**Equine America Horse & Pony Buteless High Strength Paste**Equine America UK**£16.15**3.9★13 rev](https://www.amazon.co.uk/dp/B06X93W4WW) [5**Verm-X Original Pellets for Horses and Ponies All Natural Supplement SupportsIntestinal Hygiene Helps Restore & Maintain Gut Vitality - 250 g**Verm-X**£10.23**4.6★353 rev](https://www.amazon.co.uk/dp/B003XL87W6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ajfwm Lvermect for Horse Horse for Dewormex 100 ml**Ajfwm**£58.62**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GS3FHQPD) [**Naqua Ivermectin 1% 5ml - VET STRENGTH - Mite Treatment for Large Birds. Parrots Macaws Cockatoos. Any Bird over 500g. Also kills lice fleas & ticks. Vet Strength Bird Medicine**N**£28.38**68 rev3y ago](https://www.amazon.co.uk/dp/B0BVW824FG) [**PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe**PRIMEVAL**£7.84**12 rev4y ago](https://www.amazon.co.uk/dp/B09H8RFNYY) [**Naqua Pharmaceuticals Ivermectin 1% 5ml - Mite Treatment for Rabbits Ferrets Guinea Pigs Rats & Chinchilla. Also kills lice fleas & ticks. Vet Strength.**Naqua Ltd**£21.11**288 rev4y ago](https://www.amazon.co.uk/dp/B09R7JJZGD) [**Equine America (30ml) Super So Kalm Calming Supplement Paste For Horses & Ponies. Convenient Supplement That Supports Concentration & Focus. Premium Ready To Use Horse Calmer**Equine America UK**£23.73**24 rev6y ago](https://www.amazon.co.uk/dp/B08831FX26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ajfwm Lvermect for Horse Horse for Dewormex 100 ml**Ajfwm**£58.62**3.7★**▲ 511%**](https://www.amazon.co.uk/dp/B0GS3FHQPD) [**Verm-X All Natural Liquid for Horses and Ponies. SupportsIntestinal Hygiene. Vet Approved. UFAS Assured.Restores and Maintains Gut Vitality. Wormwood Free Recipe. clear**Verm-X**£13.03**4.5★**▲ 192%**](https://www.amazon.co.uk/dp/B003YLMLKE) [**Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support**Protexin Equine Premium**£21.51**4.8★**▲ 115%**](https://www.amazon.co.uk/dp/B00C2S86M2) [**The Golden Paste Company TurmerAid Complete Turmeric for Horses Premium Pelleted Horse Supplement for Joint Health Wellbeing & Digestion with added Yucca and Linseed - 2kg - Easy to Feed**The Golden Paste Co.**£26.07**4.8★**▲ 104%**](https://www.amazon.co.uk/dp/B075T5FMYQ) [**Protexin Equine Gut Bind 30ml Advanced Digestive Support for Horses Promotes Healthy Gut Flora Fibre Digestion and Nutrient Absorption**Protexin Equine Premium**£14.88**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B00ICHR8Z8)
**~~View all trending →~~**
## **What buyers say about horse wormer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Item was excellent value for money”*
**Ease Of Use**11%
*“Easy to apply between the shoulders”*
**Soothing/Teething**11%
*“Worked well on my nervous boy”*
**Quality-Overall**11%
*“Great product”*
**Allergies**11%
*“No skin irritation”*
**Advertised Vs Actual Product**11%
*“Did the job”*
**Ease Of Chewing/Swallowing**8%
*“found it easier to slip into the corner of the mouth”*
**Taste-Overall**3%
*“The flavour doesn't seem to be the issue”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Doesnt work”*
**Ease Of Use**17%
*“this wormer is no easier or more difficult to use than any other wormer”*
**Natural Resource Wastage**8%
*“A wasted purchase”*
**Smell**8%
*“I can't say I can smell the apple”*
**Indigestion**8%
*“has experienced liquid diarrhoea for some weeks - so I bought this”*
**Advertised Vs Actual Product**8%
*“Amazon gives misleading information”*
**Unsustainable Design**4%
*“that seems to be the design rather than the content”*
**Thickness**4%
*“These syringes are thin”*
### **Top return reasons **
**Leak-Proof**33%
**Unsustainable Design**17%
**Advertised Vs Actual Product**17%
**Indigestion**17%
**Certifications**17%
## **Common questions**
- **Is horse wormer profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the horse wormer niche?**
- 14 brands and 52 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in horse wormer?**
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Natural Resource Wastage. The return rate is 0.1%.
- **When does demand for horse wormer peak?**
- Demand peaks in Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the horse wormer niche?**
- Listings span £7.84–£58.62; the average listing price is £19.64 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.
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