---
title: "Search terms — horse supplements - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/horse-supplements/search-terms"
last_updated: "2026-07-31T11:33:10.449Z"
locale: en
meta:
  description: "Niche score 40/100 · £98K/yr market · 37K searches/yr · £25.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £98K/yr market · 37K searches/yr · £25.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — horse supplements - Flapen"
---

# **horse supplements**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 17Conversion 89Competition 6Returns 100Price range 90Avg price 95Brand share 0Review moat 67Quality gap 14

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£25.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.98–£89.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****806.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£98K**

£98K/yr · 37K searches

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand