---
title: "Search terms — horse lick - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/horse-lick/search-terms"
last_updated: "2026-07-31T14:20:22.610Z"
locale: en
meta:
  description: "Niche score 48/100 · £67K/yr market · 98K searches/yr · £15.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £67K/yr market · 98K searches/yr · £15.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — horse lick - Flapen"
---

# **horse lick**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 11Conversion 54Competition 76Returns 100Price range 67Avg price 76Brand share 9Review moat 93Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****136.45**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Great****£15.51**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.39–£39.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£67K**

£67K/yr · 98K searches

**Growth**

**Bad****-28.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand