---
title: "Horse Lick — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/horse-lick"
last_updated: "2026-07-31T11:24:52.086Z"
locale: en
meta:
description: "Niche score 48/100 · £67K/yr market · 98K searches/yr · £15.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £67K/yr market · 98K searches/yr · £15.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Horse Lick — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **horse lick**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 11Conversion 54Competition 76Returns 100Price range 67Avg price 76Brand share 9Review moat 93Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****136.45**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.51**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.39–£39.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£67K**
£67K/yr · 98K searches
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, horse lick is a £67K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horse lick market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£62K–£78K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **35%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**2%**
- Likit58% - Horslyx19% - PFIFF16% - Smart Organic Foods2% - BARAKAH2% - NAF2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -28.8% search growth over the last 90 days.
5K4KHoliday '24Spike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/horse-lick/trend)
## **Top horse lick search terms**
- **likit for horses**27K/yr-36.6%4.3% conv. - **horse lick**16K/yr-19.3%4.2% conv. - **horslyx**10K/yr-10.8%6.8% conv. - **likit**15K/yr-42.3%2.4% conv. - **horse licks**6K/yr-21.1%4.2% conv. - **horse likit**7K/yr-30.8%3.1% conv. - **likit holder for horses**4K/yr-14.1%2.1% conv. - **horse licks tub**3K/yr-9.2%5.6% conv. - **lick its for horses**5K/yr-36.6%4.2% conv. - **lickit horse**5K/yr-44.6%4.7% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/horse-lick/search-terms)
## **Top horse lick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Likit Horse Lick Large Refill 650g Value Multipack | Apple Banana & Cherry | 3 x 650g Likits**Likit**£11.61**4.7★316 rev](https://www.amazon.co.uk/dp/B006FIAIFI) [2**Horslyx Minis Horse Licks 650 g**PFIFF**£7.93**4.7★349 rev](https://www.amazon.co.uk/dp/B005FWWB46) [3**Likit Horse Treat Apple Large Refill 650g | Tasty Horse Treat Reduce your Horses Boredom & Stress | Apple**Likit**£6.27**4.6★61 rev](https://www.amazon.co.uk/dp/B00NE4H4YO) [4**Likit Little Multipack Refill 250g | Apple Cherry Banana Carrot | Pack of 5 | 250 g**Likit**£12.99**4.6★300 rev](https://www.amazon.co.uk/dp/B006FIAJ7K) [5**Horslyx Tub Original Supplements for Horses 5 kg**Horslyx**£19.82**4.7★173 rev](https://www.amazon.co.uk/dp/B008EU2JM0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smart Organic Foods Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope Suitable for all Animals 1-1.5 kg Salt l Product from Pakistan**Smart Organic Foods**£5.81**419 rev3y ago](https://www.amazon.co.uk/dp/B0BTDQLJZ3) [**Likit Granola Stall-Ball Horse Treat 1.6kg | Flavours Apple Mixed Berry Peppermint Molasses | Long Lasting Boredom & Stress Reliever | 1.6kg**Likit**£18.08**56 rev3y ago](https://www.amazon.co.uk/dp/B0BQRXSV63) [**NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding**NAF**£3.39**572 rev4y ago](https://www.amazon.co.uk/dp/B09L73H5PN) [**Horslyx Rainbow Mixed Mini 6x650g**Horslyx**£30.19**36 rev6y ago](https://www.amazon.co.uk/dp/B0829FW97N) [**Horslyx Mini Mobility Balancer Pot 650g Horse Supplement**Horslyx**£7.80**71 rev7y ago](https://www.amazon.co.uk/dp/B07MHJ5PCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horslyx Tub Mobility Supplements for Horses 5 kg**Horslyx**£22.34**4.7★**▲ 122%**](https://www.amazon.co.uk/dp/B008EU36KY) [**Horslyx Tub Original Supplements for Horses 5 kg**Horslyx**£19.82**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B008EU2JM0) [**Horslyx Minis Horse Licks 650g**PFIFF**£7.83**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B005FWX4A6) [**Horslyx Rainbow Mixed Mini 6x650g**Horslyx**£30.19**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0829FW97N) [**Smart Organic Foods Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope Suitable for all Animals 1-1.5 kg Salt l Product from Pakistan**Smart Organic Foods**£5.81**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0BTDQLJZ3)
**~~View all trending →~~**
## **What buyers say about horse lick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**23%
*“Horses just love these”*
**Value For Money**21%
*“Great for price paid”*
**Quality-Overall**11%
*“Great product”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Durability**6%
*“My mate loves them bu t they only last her 10 mins”*
**Gifting Purpose**6%
*“This was a gift”*
**Taste-Overall**5%
*“The taste is delectable and the texture is unique and exquisite”*
**Ease Of Use**4%
*“convenient if you don't live near an equestrian store”*
**Smell**3%
*“They do smell”*
**Size-Overall**2%
*“Really good product and decent size”*
### **What buyers complain about **
**Salt Content**29%
*“salted”*
**Flavor**14%
*“Some horses might like the apple flavour... Damn....they dont like the apple flavour!”*
**Durability**7%
*“dont last long”*
**Quality-Overall**7%
*“the rope isnt great quality sadly”*
**Size-Overall**5%
*“as they are quite big”*
**Value For Money**4%
*“Not the cheapest”*
### **Top return reasons **
**Hard Feel**100%
## **Common questions**
- **Is horse lick profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the horse lick niche?**
- 8 brands and 68 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in horse lick?**
- Top complaints mined from reviews: Salt Content, Flavor, Durability. The return rate is 0.0%.
- **When does demand for horse lick peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the horse lick niche?**
- Listings span £3.39–£39.08; the average listing price is £15.51 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.
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