---
title: "Trend — horse fly spray - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/horse-fly-spray/trend"
last_updated: "2026-07-31T13:58:45.538Z"
locale: en
meta:
  description: "Niche score 73/100 · £491K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · £491K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — horse fly spray - Flapen"
---

# **horse fly spray**

**Worth a look**

Shows demand growing +424.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 100Conversion 97Competition 61Returns 100Price range 85Avg price 88Brand share 23Review moat 80Quality gap 57

**Growth**

**Incredible****+424.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£20.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.47–£59.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****397.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£491K**

£491K/yr · 153K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")