---
title: "Horse Fly Spray — £491K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/horse-fly-spray"
last_updated: "2026-07-31T08:10:55.191Z"
locale: en
meta:
description: "Niche score 73/100 · £491K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 73/100 · £491K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Horse Fly Spray — £491K/yr Amazon UK Niche (2026) - Flapen"
---
# **horse fly spray**
**Worth a look**
Shows demand growing +424.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 100Conversion 97Competition 61Returns 100Price range 85Avg price 88Brand share 23Review moat 80Quality gap 57
**Growth**
**Incredible****+424.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£20.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.47–£59.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****397.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£491K**
£491K/yr · 153K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, horse fly spray is a £491K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 73/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horse fly spray market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£404K–£505K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 95%
**Open market**
**7%**
- NAF44% - Leovet21% - arlo.15% - PFERDEPFLEGE247% - Biteback Products4% - Barrier Animal Healthcare3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +424.3% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 138.8×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/horse-fly-spray/trend)
## **Top horse fly spray search terms**
- **horse fly spray**51K/yr+481.9%12.8% conv. - **fly spray for horses**40K/yr+362.5%13.7% conv. - **fly spray horses**10K/yr+285.6%15.3% conv. - **horse fly repellent**9K/yr+404.6%6.2% conv. - **power phaser fly spray**8K/yr+811.6%14.5% conv. - **phaser fly spray for horses**6K/yr+523.2%16.6% conv. - **fly repellent for horses**7K/yr+346.3%9.0% conv. - **fly spray horse**5K/yr+410.3%13.2% conv. - **equine fly spray**4K/yr+483.2%14.4% conv. - **leovet power phaser fly spray**3K/yr+444.5%13.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/horse-fly-spray/search-terms)
## **Top horse fly spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£25K10%£49K15%£74K20%£98K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NAF Off Citronella Spray 750ml Natural Summer Spray for Horses Long-Lasting Summer Protection with Citronella Oil**NAF**£10.08**4.3★2,301 rev](https://www.amazon.co.uk/dp/B004W2FUWK) [2**NAF Off Citronella Refill 2.5L Natural Summer Spray for Horses Long-Lasting with Citronella Oil Ideal for All Horses**NAF**£19.11**4.5★1,604 rev](https://www.amazon.co.uk/dp/B005N7K6ZO) [3**Leovet - Power Phaser Horse Fly Spray x Size: 500 Ml**Leovet**£19.61**4.6★331 rev](https://www.amazon.co.uk/dp/B011AF49L4) [4**Leovet Power Phaser Fly spray 500ml against mosquitoes flies brakes and ticks**Leovet**£17.88**4.6★152 rev](https://www.amazon.co.uk/dp/B085JWV8LJ) [5**Citronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential**arlo.**£8.54**4.2★52 rev](https://www.amazon.co.uk/dp/B0F2BSCXH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella+ Fly Spray for Horses Powerful Insect Protection | Long-Lasting Coat Spray for Horses & Ponies | Fast-Acting & Easy to Use | Summer Horse Care Essential**arlo.**£8.54**52 rev1y ago](https://www.amazon.co.uk/dp/B0F2BSCXH7) [**Fly Busta Horse Fly Spray | Powerful Protection with CitroNol | Protects Horses & Ponies from Flies Midges & Insects | Long-Lasting & Refreshing**arlo.**£10.27**58 rev1y ago](https://www.amazon.co.uk/dp/B0DZ2J7K3M) [**BUZZOFF Fly Spray Neem Oil Concentrate Makes 1L of Horse Fly Spray 100ml with Azadirachtin CitroNol Long-Lasting Comfort for Horses - Just Add Water | Neem Fresh Batch - Shake & Make**arlo.**£8.75**20 rev1y ago](https://www.amazon.co.uk/dp/B0DZ2N4QCP) [**Makes 1L Horse Fly Spray Citronella+ Concentrate 100ml Extra-Strong Formula with Citronella & Eucalyptus Long-Lasting Comfort for Horses**arlo.**£8.47**41 rev1y ago](https://www.amazon.co.uk/dp/B0DRZ1P83W) [**Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle**Fly Free Equine Fly Repellent**£14.23**17 rev2y ago](https://www.amazon.co.uk/dp/B0CJ87HTGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leovet Phaser Refil**Leovet**£59.62**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B0015X98XQ) [**PFERDEPFLEGE24 Horse Fly Spray with DEET - Long-Lasting Highly Concentrated Fly Repellent for Horses against Mosquitoes Ticks Midges & Horseflies - 500ml**PFERDEPFLEGE24**£12.49**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B081ZGBDRJ) [**Equine Fly Repellent 750ml Spray for Horses Effective Insect Protection Against Horse Flies Midges & Biting Insects Long-Lasting & Skin-Gentle**Fly Free Equine Fly Repellent**£14.23**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0CJ87HTGW) [**Barrier Animal Healthcare Super Plus Fly Repellent 1L Spray**Barrier Animal Healthcare**£20.15**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B01LE2ROOM) [**Biteback Products Neem Supreme Fly Spray 500ml DEET-Free 8-Hour Protection with 20% Icaridin (Picaridin) & Pure Neem Margosa Oil Repels Horseflies Midges Ticks & Mosquitoes**Biteback Products**£19.73**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B00JSX6T0K)
**~~View all trending →~~**
## **What buyers say about horse fly spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“Smells nice”*
**Spray/Flow**16%
*“Effective spray”*
**Quality-Overall**13%
*“and reviews seemed good”*
**Advertised Vs Actual Product**11%
*“does what it says”*
**Value For Money**11%
*“Amazing stuff, so worth the money”*
**Ease Of Use**7%
*“easy to use”*
**Durability**5%
*“I find it lasts really well”*
**Strength**3%
*“Good & effective”*
**Efficiency**3%
*“Works well”*
**Locally Manufactured**2%
*“Buy locally”*
### **What buyers complain about **
**Value For Money**15%
*“is just expensive”*
**Smell**14%
*“The spray was totally ineffective; if anything, the flies seemed to like the smell of it”*
**Leak-Proof**12%
*“arrived leaking and lost half of it and spay trigger didn't work”*
**Compatibility-Overall**8%
*“Doesn't work for my horses”*
**Spray/Flow**4%
*“The spray was totally ineffective; if anything, the flies seemed to like the smell of it”*
**Allergies**3%
*“can cause slight burning feeling to skin”*
**Functionality-Overall**2%
*“Everything Ive tried, expensive and cheap hasnt worked”*
**Adhesion/Stickiness**2%
*“not only was it incredibly sticky”*
### **Top return reasons **
**Leak-Proof**62%
**Functionality-Overall**16%
**Spray/Flow**7%
**Value For Money**4%
**Compatibility-Overall**2%
**Ease Of Use**2%
**Size-Overall**2%
**Ease Of Cleaning**2%
**Smell**2%
## **Common questions**
- **Is horse fly spray profitable to sell on Amazon United Kingdom?**
- The niche generates £491K/yr across 25 tracked products. 90-day search growth is +424.3%. Flapen's verdict: Worth a look (73/100).
- **How competitive is the horse fly spray niche?**
- 10 brands and 53 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in horse fly spray?**
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.1%.
- **When does demand for horse fly spray peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 138.8× the quietest.
- **What does it cost to enter the horse fly spray niche?**
- Listings span £8.47–£59.84; the average listing price is £20.18 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.
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