---
title: "Products — hills science plan dog food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/hills-science-plan-dog-food/products"
last_updated: "2026-07-31T22:49:45.328Z"
locale: en
meta:
  description: "Niche score 49/100 · £130K/yr market · 83K searches/yr · £31.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £130K/yr market · 83K searches/yr · £31.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — hills science plan dog food - Flapen"
---

# **hills science plan dog food**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 16Conversion 58Competition 49Returns 100Price range 94Avg price 95Brand share 0Review moat 92Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£31.43**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£14.40–£59.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****152.45**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£130K**

£130K/yr · 83K searches

**Growth**

**Bad****-17.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand