---
title: "Trend — hills science plan cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/hills-science-plan-cat-food/trend"
last_updated: "2026-07-31T12:44:42.374Z"
locale: en
meta:
  description: "Niche score 52/100 · £206K/yr market · 97K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £206K/yr market · 97K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hills science plan cat food - Flapen"
---

# **hills science plan cat food**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 40Growth 20Conversion 80Competition 51Returns 100Price range 81Avg price 95Brand share 8Review moat 93Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£25.86**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****130.21**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£7.34–£52.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£206K**

£206K/yr · 97K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand