---
title: "Hills Science Plan Cat Food — £206K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/hills-science-plan-cat-food"
last_updated: "2026-07-31T10:58:12.750Z"
locale: en
meta:
description: "Niche score 52/100 · £206K/yr market · 97K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £206K/yr market · 97K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hills Science Plan Cat Food — £206K/yr Amazon UK Niche (2026) - Flapen"
---
# **hills science plan cat food**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 40Growth 20Conversion 80Competition 51Returns 100Price range 81Avg price 95Brand share 8Review moat 93Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****130.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£7.34–£52.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£206K**
£206K/yr · 97K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hills science plan cat food is a £206K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hills science plan cat food market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£155K–£207K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#303**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**1%**
- Hill's72% - HILLS PET FOOD DRY11% - Hill's Science Plan7% - FOXCUP4% - Hills Science3% - EETU2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -10.6% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/hills-science-plan-cat-food/trend)
## **Top hills science plan cat food search terms**
- **hills science plan cat food**62K/yr-13.6%6.8% conv. - **hills cat food**16K/yr+6.5%4.0% conv. - **science plan cat food**7K/yr-10.4%11.3% conv. - **hills science diet cat food**4K/yr-14.4%2.4% conv. - **hills cat food dry**4K/yr-13.6%7.3% conv. - **hills science plan**5K/yr-27.0%2.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/hills-science-plan-cat-food/search-terms)
## **Top hills science plan cat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£41K30%£62K40%£82K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hills Science Plan Optimal Care Chicken Adult 1-6 Cat Food New Edition 1.5kg**Hill's**£17.24**4.5★339 rev](https://www.amazon.co.uk/dp/B083M5HJ8P) [2**Hills Science Plan Adult Cat Dry Food Lamb Flavour 1.5kg**HILLS PET FOOD DRY**£18.14**4.7★22 rev](https://www.amazon.co.uk/dp/B081L4W44X) [3**Hills Cat Adult Multipack Poultry Selection Pack of 1 (1 x 1.2 kg)**Hill's**£14.71**4.5★78 rev](https://www.amazon.co.uk/dp/B00DRPVDLU) [4**Hills Science Plan Cat Adult 1-6 with Tuna 1.5 kg**Hill's**£18.13**4.5★253 rev](https://www.amazon.co.uk/dp/B081BGBXZS) [5**Hills Science Plan SP CAT MAT TUNA 1.5KG**Hill's**£18.76**4.4★148 rev](https://www.amazon.co.uk/dp/B087D69CDD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hill Science Plan Adult Light Chicken 3kg Dry Food Complete Balance Nutrition Less Active Cats with Nutrients & Reduce Calorie Content with L-carnitine & Taurine**EETU**£25.47**24 rev4y ago](https://www.amazon.co.uk/dp/B08CD457DJ) [**Hills Science Plan Adult Chicken - dry food for adult cats 1-6 years 300 gr**Hill's**£7.34**134 rev5y ago](https://www.amazon.co.uk/dp/B0824W7G3R) [**Hill Science Plan Adult Light Chicken 10kg Dry Food Complete Balance Nutrition Less Active Cats with Nutrients & Reduce Calorie Content with L-carnitine & Taurine**Hill**£49.61**65 rev6y ago](https://www.amazon.co.uk/dp/B08CDL82DJ) [**Hills Science Plan Senior 11+ Chicken Dry Cat Food - 1.5kg**Hill's**£18.82**85 rev6y ago](https://www.amazon.co.uk/dp/B085SQRK9Z) [**Hills Science Plan SP CAT MAT TUNA 1.5KG**Hill's**£18.76**148 rev6y ago](https://www.amazon.co.uk/dp/B087D69CDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hills Science Plan Feline Adult Chicken Cat 3kg**Hill's**£26.90**4.6★**▲ 100%**](https://www.amazon.co.uk/dp/B087D6D1DZ) [**Hills Science Plan Adult Cat Dry Food Lamb Flavour 1.5kg**HILLS PET FOOD DRY**£18.14**4.7★**▲ 82%**](https://www.amazon.co.uk/dp/B081L4W44X) [**Hills Cat Adult Multipack Poultry Selection Pack of 1 (1 x 1.2 kg)**Hill's**£14.71**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B00DRPVDLU) [**Hills Science Plan SP CAT MAT TUNA 1.5KG**Hill's**£18.76**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B087D69CDD) [**Hills Science Plan Senior 11+ Chicken Dry Cat Food - 1.5kg**Hill's**£18.82**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B085SQRK9Z)
**~~View all trending →~~**
## **What buyers say about hills science plan cat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**46%
*“Cats love it”*
**Quality-Overall**16%
*“Good quality food”*
**Value For Money**6%
*“Value for your money”*
**Size-Overall**6%
*“It seems to suit them well”*
**Smell**5%
*“Also it gets rid of bad smells in her mouth or keeps her teeth clean l do use another make”*
**Moist/Dry**4%
*“Great dry food for my Ragdoll cats — we keep buying it”*
**Ease Of Chewing/Swallowing**3%
*“Convenient kibble”*
**Taste-Overall**2%
*“Proper cat food”*
**Ease Of Cleaning**2%
*“I guess she must like it a lot as there is always a clean dish”*
**Durability**1%
*“lasts us well”*
### **What buyers complain about **
**Value For Money**14%
*“This cat food is expensive”*
**Texture/Consistency-Overall**13%
*“We've noticed they're coats are much glossier”*
**Quality-Overall**13%
*“so I suspect a quality issue”*
**Size-Overall**13%
*“Much small bag then expected”*
**Indigestion**4%
*“A few minor digestive issues at first”*
**Leak-Proof**4%
*“sometimes very small leakage”*
## **Common questions**
- **Is hills science plan cat food profitable to sell on Amazon United Kingdom?**
- The niche generates £206K/yr across 19 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hills science plan cat food niche?**
- 7 brands and 98 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in hills science plan cat food?**
- Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for hills science plan cat food peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hills science plan cat food niche?**
- Listings span £7.34–£52.19; the average listing price is £25.86 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.
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