---
title: "Reviews — hills prescription cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/hills-prescription-cat-food/reviews"
last_updated: "2026-07-31T11:56:52.392Z"
locale: en
meta:
  description: "Niche score 56/100 · £44K/yr market · 41K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £44K/yr market · 41K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — hills prescription cat food - Flapen"
---

# **hills prescription cat food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 36Conversion 47Competition 81Returns 100Price range 84Avg price 95Brand share 19Review moat 82Quality gap 72

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£28.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.26–£67.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****352.46**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+8.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£44K**

£44K/yr · 41K searches