---
title: "Search terms — hills digestive care i/d dog food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/hills-digestive-care-i-d-dog-food/search-terms"
last_updated: "2026-07-31T11:57:08.568Z"
locale: en
meta:
  description: "Niche score 52/100 · £189K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £189K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hills digestive care i/d dog food - Flapen"
---

# **hills digestive care i/d dog food**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 38Growth 29Conversion 59Competition 50Returns 100Price range 95Avg price 95Brand share 0Review moat 89Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£42.72**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£15.16–£76.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****210.16**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£189K**

£189K/yr · 87K searches

**Growth**

**Okay****+2.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand