---
title: "Trend — hay - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/hay/trend"
last_updated: "2026-07-31T12:11:35.590Z"
locale: en
meta:
  description: "Niche score 50/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hay - Flapen"
---

# **hay**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 80Growth 19Conversion 95Competition 13Returns 100Price range 45Avg price 42Brand share 8Review moat 51Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.1M**

£1.1M/yr · 804K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,465.67**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.40–£25.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.99**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand