---
title: "Hairball Remedy for Cats — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/hairball-remedy-for-cats"
last_updated: "2026-07-31T09:55:50.939Z"
locale: en
meta:
description: "Niche score 43/100 · £125K/yr market · 129K searches/yr · £5.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £125K/yr market · 129K searches/yr · £5.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hairball Remedy for Cats — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **hairball remedy for cats**
**Skip it**
Prices mostly outside the sweet spot ($1.31–$11.40) — this niche doesn't clear our bar today.
Market size 29Growth 27Conversion 99Competition 19Returns 100Price range 0Avg price 15Brand share 22Review moat 61Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,057.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£125K**
£125K/yr · 129K searches
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.53**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.31–£11.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hairball remedy for cats is a £125K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hairball remedy for cats market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£111K–£138K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**29**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Beaphar37% - AmeizPet25% - VETIQ13% - Scrumbles11% - Vet's Best6% - Zesty Paws4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
4K3KPrime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/hairball-remedy-for-cats/trend)
## **Top hairball remedy for cats search terms**
- **hairball remedy for cats**28K/yr+6.8%16.3% conv. - **hairball paste for cats**15K/yr+4.2%18.1% conv. - **cat hairball paste**10K/yr+9.9%17.2% conv. - **cat hairball treatment**12K/yr-4.6%13.6% conv. - **hair ball remedy for cats**7K/yr+4.9%14.3% conv. - **hairball**6K/yr+17.3%11.6% conv. - **cat hairball**5K/yr+30.2%11.6% conv. - **fur ball treatment for cats**6K/yr+17.5%16.9% conv. - **furball treatment for cats**5K/yr+10.9%17.5% conv. - **hairball paste**7K/yr-48.7%16.5% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/hairball-remedy-for-cats/search-terms)
## **Top hairball remedy for cats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beaphar - Hairball Paste for Cats 2-in-1 Paste With Malt and Prebiotics (MOS) - Ensures the Natural Passage of Fur & Hairballs Prebiotics to Support Digestive Health Tasty Healthy Treat - 100g**Beaphar**£3.84**4.2★3,130 rev](https://www.amazon.co.uk/dp/B00366WNNM) [2**AmeizPet Hairball Remedy for Cats Malt Paste 100g (3.52 Oz)**AmeizPet**£9.23**4.4★1,811 rev](https://www.amazon.co.uk/dp/B0BF9GC8RX) [3**Scrumbles Anti-Hairball Krunchies Cat Treats 60g**Scrumbles**£1.31**4.7★411 rev](https://www.amazon.co.uk/dp/B0F8QTWR86) [4**VETIQ Healthy Bites Hairball Relief Cat & Kitten Treats (84 Servings)**VETIQ**£5.71**4.6★1,615 rev](https://www.amazon.co.uk/dp/B08C8KWSWX) [5**Vets Best Cat Hairball Relief Digestive Aid gel- 100g**Vet's Best**£6.41**4.2★1,365 rev](https://www.amazon.co.uk/dp/B01GZTQPTE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WENDAXINGXY Hairball Remedy for Cats - Natural Cat Hairball Treatment 60ml**WENDAXINGXY**£7.12**23 rev8mo ago](https://www.amazon.co.uk/dp/B0G3P172G7) [**Zesty Paws Anti-Hairball Paste for Cats | Minimises Hairballs Aids Digestion Supports Skin & Coat Health | Contains Fish Oil OmegaVie Psyllium Husk Inulin Malt Extract | Real Fish Flavour | 75g**Zesty Paws**£11.40**147 rev1y ago](https://www.amazon.co.uk/dp/B0FBGQGY3T) [**Scrumbles Anti-Hairball Krunchies Cat Treats 60g**Scrumbles**£1.31**411 rev1y ago](https://www.amazon.co.uk/dp/B0F8QTWR86) [**Beaphar - Multi-Vitamin Paste for Ferrets - Promotes Natural Passage of Hairballs - Prebiotic Aids Digestion - Tasty Treat with Added Vitamins & Minerals - For Ferrets of all Ages - 100g Tube**Beaphar**£4.11**163 rev2y ago](https://www.amazon.co.uk/dp/B0CJ5CX4G5) [**AmeizPet Anti Hairball Cat Biscuits - Crunchy Treats 65 g (2.3 oz)**AmeizPet**£5.84**1,196 rev3y ago](https://www.amazon.co.uk/dp/B0BRJ5TK39)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WENDAXINGXY Hairball Remedy for Cats - Natural Cat Hairball Treatment 60ml**WENDAXINGXY**£7.12**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B0G3P172G7) [**Scrumbles Anti-Hairball Krunchies Cat Treats 60g**Scrumbles**£1.31**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0F8QTWR86) [**Zesty Paws Anti-Hairball Paste for Cats | Minimises Hairballs Aids Digestion Supports Skin & Coat Health | Contains Fish Oil OmegaVie Psyllium Husk Inulin Malt Extract | Real Fish Flavour | 75g**Zesty Paws**£11.40**4.2★**▲ 41%**](https://www.amazon.co.uk/dp/B0FBGQGY3T) [**Beaphar - Hairball Paste for Cats 2-in-1 Paste With Malt and Prebiotics (MOS) - Ensures the Natural Passage of Fur & Hairballs Prebiotics to Support Digestive Health Tasty Healthy Treat - 100g**Beaphar**£3.84**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B00366WNNM) [**AmeizPet Hairball Remedy for Cats Malt Paste 100g (3.52 Oz)**AmeizPet**£9.23**4.4★**— 1%**](https://www.amazon.co.uk/dp/B0BF9GC8RX)
**~~View all trending →~~**
## **What buyers say about hairball remedy for cats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“Cats love it”*
**Hair Removal**14%
*“I think it works to reduce hairball”*
**Quality-Overall**9%
*“As good as the more expensive brand”*
**Taste-Overall**9%
*“Taste good”*
**Value For Money**6%
*“Good price”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Chewing/Swallowing**2%
*“They are easy for cats to eat”*
**Hair Growth**2%
*“Healthy bites hairball relief”*
**Advertised Vs Actual Product**2%
*“Accurate description”*
**Flavor**2%
*“My cat loves the taste”*
### **What buyers complain about **
**Taste-Overall**19%
*“Cats do not like the taste”*
**Value For Money**16%
*“a bit too expensive”*
**Functionality-Overall**8%
*“it doesn't stop fur balls”*
**Durability**6%
*“I have to break them in half”*
**Smell**4%
*“To be honest its a very strong smell”*
**Texture/Consistency-Overall**4%
*“Terrible consistency very grainy”*
**Size-Overall**3%
*“they were smaller”*
**Ease Of Use**3%
*“its hard to be sure”*
**Hard Feel**3%
*“Hard as a rock”*
**Quality-Overall**1%
*“It is really disappointing that the quality control or formula is this inconsistent”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is hairball remedy for cats profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hairball remedy for cats niche?**
- 8 brands and 29 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in hairball remedy for cats?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.0%.
- **When does demand for hairball remedy for cats peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the hairball remedy for cats niche?**
- Listings span £1.31–£11.40; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.
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