---
title: "Trend — gravy bones for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/gravy-bones-for-dogs/trend"
last_updated: "2026-07-31T13:56:57.380Z"
locale: en
meta:
  description: "Niche score 51/100 · £342K/yr market · 199K searches/yr · £9.15 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £342K/yr market · 199K searches/yr · £9.15 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — gravy bones for dogs - Flapen"
---

# **gravy bones for dogs**

**Worth a look**

Shows low returns (0.0%), but soft demand (-8.7% this quarter) keeps it on the watch list.

Market size 53Growth 21Conversion 99Competition 52Returns 100Price range 49Avg price 26Brand share 33Review moat 67Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****809**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£342K**

£342K/yr · 199K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.21–£28.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")