---
title: "Gravy Bones for Dogs — £342K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/gravy-bones-for-dogs"
last_updated: "2026-07-31T12:25:08.567Z"
locale: en
meta:
description: "Niche score 51/100 · £342K/yr market · 199K searches/yr · £9.15 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £342K/yr market · 199K searches/yr · £9.15 avg price. Soft demand (-8.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gravy Bones for Dogs — £342K/yr Amazon UK Niche (2026) - Flapen"
---
# **gravy bones for dogs**
**Worth a look**
Shows low returns (0.0%), but soft demand (-8.7% this quarter) keeps it on the watch list.
Market size 53Growth 21Conversion 99Competition 52Returns 100Price range 49Avg price 26Brand share 33Review moat 67Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****809**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£342K**
£342K/yr · 199K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.21–£28.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, gravy bones for dogs is a £342K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gravy bones for dogs market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£366K–£458K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#389**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **62%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**11%**
- Pedigree34% - Extra Select18% - Fold Hill13% - Pet Ting11% - MALTBYS' STORES 1904 LTD10% - Trusty3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/gravy-bones-for-dogs/trend)
## **Top gravy bones for dogs search terms**
- **gravy bones for dogs**109K/yr-12.7%16.0% conv. - **gravy bones**45K/yr+1.8%14.4% conv. - **dog gravy bones**16K/yr-17.6%15.1% conv. - **biscrok gravy bones**10K/yr-9.5%12.7% conv. - **pedigree gravy bones**6K/yr+11.9%8.0% conv. - **gravy bones for dogs pedigree**4K/yr-0.3%11.1% conv. - **dog treats gravy bones**4K/yr-21.3%13.2% conv. - **pedigree gravy bones for dogs**5K/yr-7.7%7.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/gravy-bones-for-dogs/search-terms)
## **Top gravy bones for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£14K8%£27K12%£41K16%£55K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PEDIGREE BISCROK Adult Dog Treats Multi Mix Biscuits 500g**Pedigree**£1.21**4.7★3,831 rev](https://www.amazon.co.uk/dp/B003ZGF0ZG) [2**Pet Ting Gravy Bones Biscuits Dog Treats 3L Tub**Pet Ting**£8.52**4.6★1,903 rev](https://www.amazon.co.uk/dp/B08Y94RGGW) [3**Pointer - Beef Flavoured Gravy Bones Beefy Dog Treats Tasty Gravy Dog Bones 1.5kg**Fold Hill**£7.54**4.6★3,064 rev](https://www.amazon.co.uk/dp/B0814B3J7W) [4**Extra Select Gravy Bones Beef Flavoured Dog Treat Biscuits in a 1ltr Bucket (approx 110 biscuits)**Extra Select**£3.69**4.4★420 rev](https://www.amazon.co.uk/dp/B08JDYKY5H) [5**PEDIGREE BISCROK Gravy Bones Adult Dog Treats Original Biscuits 12 x 400g**Pedigree**£17.66**4.8★2,925 rev](https://www.amazon.co.uk/dp/B00JVONXN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1x BISCROK Gravy Bones Original Adult Dog Treats Bundle with FREE Dog Tennis Ball | Crunchy Gravy-Coated Dog Biscuits | Training Rewards | Healthy Daily Treats for All Dog Breeds**HARIRR**£6.98**3 rev4w ago](https://www.amazon.co.uk/dp/B0H717ZJGR) [**2 x BISCROK Gravy Bones Original Dog Biscuits Bundle with FREE Feeding Scoops with Measurement Markings | Crunchy Dog Treats for Training Rewarding & Everyday Snacking**Belgravea**£12.54**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H5CMV66H) [**Gravy Bones for Dogs 1kg | Crunchy Dog Biscuits & Dog Treats | Dog Training Treats for Small Medium & Large Dogs | Dog Bones & Small Dog Biscuits | by Trusty Pet Supplies**Trusty**£9.20**22 rev5mo ago](https://www.amazon.co.uk/dp/B0GQJKR3C4) [**Pedigree Biscrok Gravy Bones Original Dog Treats 400g x 2 EPISHED Pack Crunchy Gravy Coated Biscuits Healthy Training Snacks for Dogs Enriched with Vitamins Calcium Omega 3 Tasty Meaty Dog Biscuits**Epished**£7.60**29 rev9mo ago](https://www.amazon.co.uk/dp/B0FXY7C3HZ) [**Gravy Bones Dog Treats Original 1.5 kg**Generic**£11.83**4 rev1y ago](https://www.amazon.co.uk/dp/B0FJ998B1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1x BISCROK Gravy Bones Original Adult Dog Treats Bundle with FREE Dog Tennis Ball | Crunchy Gravy-Coated Dog Biscuits | Training Rewards | Healthy Daily Treats for All Dog Breeds**HARIRR**£6.98**4.6★**▲ 339%**](https://www.amazon.co.uk/dp/B0H717ZJGR) [**2 x BISCROK Gravy Bones Original Dog Biscuits Bundle with FREE Feeding Scoops with Measurement Markings | Crunchy Dog Treats for Training Rewarding & Everyday Snacking**Belgravea**£12.54**5.0★**▲ 337%**](https://www.amazon.co.uk/dp/B0H5CMV66H) [**Gravy Bones Dog Treats Original 1.5 kg**Generic**£11.83**4.7★**▲ 153%**](https://www.amazon.co.uk/dp/B0FJ998B1X) [**Gravy Bones for Dogs 1kg | Crunchy Dog Biscuits & Dog Treats | Dog Training Treats for Small Medium & Large Dogs | Dog Bones & Small Dog Biscuits | by Trusty Pet Supplies**Trusty**£9.20**4.7★**▲ 100%**](https://www.amazon.co.uk/dp/B0GQJKR3C4) [**Extra Select Dog Treats Beef Gravy Bones for Dogs - Perfect Training Treats for Dogs of All Breeds & Puppy Treats from 12 Weeks - 500g Bag (Pack of 1)**Extra Select**£3.31**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B09V89YM4Q)
**~~View all trending →~~**
## **What buyers say about gravy bones for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**47%
*“Dog happy”*
**Value For Money**22%
*“Great value”*
**Quality-Overall**7%
*“The wee bone treats inside are great”*
**Size-Overall**6%
*“Decent size”*
**Taste-Overall**6%
*“They love the taste of these”*
**Durability**2%
*“The biscuits are easily breakable so they go a long way”*
**Advertised Vs Actual Product**2%
*“They do the job”*
**Soft Feel**2%
*“Biscuits were very soft”*
**Gifting Purpose**1%
*“these are good treats for your favourite pooch”*
**Fun/Entertainment Experience**1%
*“dogs really enjoyed them”*
### **What buyers complain about **
**Value For Money**29%
*“Expensive”*
**Durability**7%
*“I usually break the”*
**Advertised Vs Actual Product**7%
*“i misread product as being 1KG”*
**Defective Material/Parts**7%
*“Damaged goods”*
**Quality-Overall**7%
*“Cheap”*
**Smell**5%
*“These smell just like normal gravy”*
**Size-Overall**4%
*“This is a BIG bag”*
**Taste-Overall**4%
*“they wont eat those”*
**Ease Of Chewing/Swallowing**2%
*“My rescue barely chews anything”*
**Moist/Dry**2%
*“left in the rain so was damp”*
## **Common questions**
- **Is gravy bones for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £342K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the gravy bones for dogs niche?**
- 12 brands and 89 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in gravy bones for dogs?**
- Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for gravy bones for dogs peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the gravy bones for dogs niche?**
- Listings span £1.21–£28.39; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**flea treatment cat**](https://flapen.com/research/uk/pet-supplies/flea-treatment-cat)£3.5M/yr+25.1%**Launch it**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**cat tent**](https://flapen.com/research/uk/pet-supplies/cat-tent)£54K/yr+71.7%**Worth a look**- 67 [**automatic cat feeder**](https://flapen.com/research/uk/pet-supplies/automatic-cat-feeder)£1.2M/yr+16.2%**Launch it**- 68 [**cat cooling bed**](https://flapen.com/research/uk/pet-supplies/cat-cooling-bed)£21K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)