---
title: "Products — grain free wet dog food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/grain-free-wet-dog-food/products"
last_updated: "2026-07-31T13:38:12.904Z"
locale: en
meta:
  description: "Niche score 54/100 · £1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — grain free wet dog food - Flapen"
---

# **grain free wet dog food**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 82Growth 36Conversion 99Competition 33Returns 100Price range 15Avg price 53Brand share 0Review moat 42Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.3M**

£1.3M/yr · 568K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.35**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,268.35**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Bad****£6.05–£16.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand